Author: Richard Brooks

Wooden Overcoats | Putting the Funn in Funding

“It’s fair to say that any competent method of fund-raising will have a dual function of raising both money and profile.” David K Barnes It’s the biggest question in independent audio drama – “how do you make it pay?” There’s lots of different models: pay-per-listen, paid subscription, crowd-funding, advertisements and donations. The key for producers is developing a model that works for the story and doesn’t take more effort to manage than it brings in. Besides being a smash success among listeners, Wooden Overcoats – a comedy about rival funeral firms (odd-ball Funn Funerals verses the charming Eric Chapman)...

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The Martian Guide to Marketing Your Podcast

By Richard Brooks “We’re certainly not advocating that you form some kind of armed militia to spread the word of MarsCorp. But we can’t stop you from doing that either.” Getting noticed is an increasing challenge for new audio dramas seeking to gain visibility in an ever more crowded field. Of course, gaining a backing from a large broadcaster or a big-name actor is a major advantage; but the beauty of audio fiction is that good stories continue to make a breakthrough, achieving a cult status amongst fans. So what makes you so interesting? It’s the question everyone wants...

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