Author: Scott Hastie

How to Make your Podcast Cover Art Using Canva

Despite your podcast being audio, one of the key questions you should be asking yourself when planning to publish, is how it will look online. You’ll no doubt be listing your show in Apple Podcasts, and you’ll certainly want to make it available in as many places as possible. Before you start submitting to podcast directories though, you’re going to need cover art.  An excellent and popular tool for creating visual designs is Canva. What Makes Good Cover Art? Let’s chat about what our aims should be ahead of using Canva. What makes good cover art? Your audience are...

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Formats And Approaches | Podcraft S10E04

In the fourth episode of our new Podcraft season, we talk formats and approaches. You’ll need to consider which kind of format you’d like your podcast to be when beginning to plan out your podcast. And you’ll need to work out the approach you’re going to take to get you there. Let’s run through the different kinds of formats commonly used in the wonderful world of podcasting. Podcast: Play in new window | DownloadSubscribe: Android | RSS Formats And Approaches Solo The benefit of running a podcast solo is that the logistics are simple. You’re the full owner and...

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Who Are You Podcasting For? | Podcraft S10E03

In this episode of our tenth season of Podcraft, we continue to explore the first steps in launching your own podcast. This week we focus on audience. We talk about who you should be podcasting for and how to find out who your audience is. Podcast: Play in new window | DownloadSubscribe: Android | RSS Who Are You Podcasting For? An Avatar is your ideal listener. A persona you give to the person you’re making your podcast for. This is something every business will create so they know who they are selling to. Who are they? Give them a...

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How To Test Your Audience

As a podcaster, it’s important that you understand what your audience like about your show. What makes them subscribe and stay loyal to you? Once you’ve built your community of listeners, it’s time to test your audience. Test Your Audience Testing is an important tool for keeping that audience and also growing it. You may also know this term as screen testing, which takes place in TV & Film. In the audio world, radio stations frequently test their audience on what kinds of music, advertisements and speech content they’d like to hear. Long running podcasts should follow suit. This...

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What Are You Podcasting For? | Podcraft S10E02

In the second episode of our tenth season of Podcraft, we debate the answer to one of the greatest questions that every podcaster faces; What are you podcasting for? If you are thinking of launching your own podcast, you should have a reason for doing so. In the show we explore the best way to figure out what you’re working towards. Podcast: Play in new window | DownloadSubscribe: Android | RSS Why? Know why you’re podcasting, so you stay motivated when it gets tough. Know who you’re talking to, so you always make good content. Podcast Purpose Or Aim...

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Is It Worth Using Anchor To Make A Podcast? Review

Starting a Podcast from scratch may seem like a logistical nightmare but there are several apps out there designed to help you create your own piece of work in no time at all. One such app is Anchor. Described on their website as ‘The easiest way to make a podcast. Ever’, Anchor allows you to download their app, record audio clips directly into your phone and publish your podcast on all major platforms with one button. Sounds neat right! Did I mention it’s also 100% free?! As they’ve just launched ‘Anchor 3.0’, I decided to try the app out,...

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The Benefits Of Running A Podcast | Podcraft 1001

In the first episode of our tenth season of Podcraft we decide to re-evaluate the basics. As a celebration of our tenth season anniversaray, we are re-examining and re-recording the topics we discussed in Season one. Episode one looks at the benefits of podcasting. Podcast: Play in new window | DownloadSubscribe: Android | RSS Benefits Of Podcasting Number 1: Engagement Voice engages audience. This builds Trust. Trust sells a product. Benefits Of Podcasting Number 2: Attention Consumers like to skim read Web. Your Podcast needs to get their attention. You want listeners to listen to your Podcast in the...

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How to Make a Podcast Demo | Reaching out to Potential Sponsors

There’s an age old story that media executives teach new and aspiring talent. Like an Old Western folklore, certain details may change but the key theme remains. We know it as The Elevator Scenario. It goes a little something like this. You’ve the opportunity to share an elevator ride with the dream sponsor of your podcast. You’ve until they reach their floor to sell them on your podcast, as this could be the only chance you ever get to meet them in your career. How do you spend that short period of time best selling your podcast? The big...

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