So, that’s the effective launch plan. Promotion tactics can get more in-depth later, once you have a larger audience and a lot more content to promote, but for now, that’ll get you started really simply and quickly.
I’ve launched succesful podcasts on those tactics alone, and I can guarantee they give the best bang for your buck in the early days.
They actually work damn well even once you’re established. A show that’s 50 episodes in can still benefit from a competition, or a bit of interview networking. They can certainly benefit from simply asking their audience for the favour of a referral. If you have loyal fans, then they’ll be more than happy to oblige.
So, your tasks, in order of importance:
- Build Hype: Pick a date a little in advance of your launch, preferably 4 weeks, and start building hype about the show. Email/tweet/facebook your audience to build the anticipation.
- Record 3 to 5 launch episodes: Create episode zero, plus 2 to 4 more, so that it encourages multiple downloads from new listeners.
- Ask for the Favour: once you’ve launched, ask everyone to subscribe, review and then refer your show to someone else.
- Interview: Schedule some interviews for your first 10 shows, or at least try to feature some prominent people in your niche. Let them know about it.
- Run a competition: Choose a prize, and then promote the competition. If you can include a social sharing element, then all the better.
I hope that gives you confidence if getting yourself out there in the early days. Good luck!