Why Your Business Needs a Podcast is an ebook we’ve made available for you as a free download.
If you’re looking at alternative ways to market yourself and your services, then podcasting might just be the perfect medium for you.
In the book, we answer questions like
- How can podcasting benefit my business?
- How do I create and publish a podcast?
- How much time will running a podcast take?
- How much money will it cost?
Introduction to Why Your Business Needs a Podcast
Have you recently come to the conclusion that traditional marketing techniques are becoming less and less effective for your business?
There’s little doubt that the days of placing adverts in as many places as possible are over. Joe Pulizzi summed this up in his book, Epic Content Marketing, saying, “People don’t care about you, your products, or your services. They care about themselves.”
It’s a sobering claim, and might sound a little harsh. But, in short, we just need to take the old approach:
Shouting from the rooftops about how good you are, what you offer, and why people should do business with you.
And replace it with a new approach:
Using your knowledge and experience to publish free information on a regular basis that people will find useful, helpful & invaluable. In return, they’ll feel gratitude towards you, tell others about you, and come back for more.
This is a new approach to a lot of people, but it’s not a new idea. There are entire books and businesses dedicated to the art of content marketing, and thousands of case studies showing how well it works. If you’re helpful to your target audience, answering their questions and assuaging their fears, then you’ll stand out in your market. You’ll also build loyal customers and fanatical fans that’ll help you do you marketing for you.
So, assuming you’re convinced, let’s think about how you want to release your content to the world…
Need Help Starting Your Podcast?
All of our other books, checklists, and downloadable resources are available inside The Podcast Host Academy.
In there, you’ll find guides to launching your own show, growing your audience, creating engaging episodes, recording, editing, and much more.
On top of that, you’ll get access to all of our video courses. These are designed to walk you through every aspect of starting and running a podcast, from planning and creating content, to equipment and software.
And you’ll have direct access to us, as well as the other podcasters in our community via our forum and regular live Q&A sessions.
It would be great to see you there!