On this episode of Podcraft, I'm talking to Brett McKay, who is Founder and Editor-in-Chief of the Art of Manliness. The Art of Manliness is a site I've been following for years, and Brett's turned it into one of the biggest men's destinations on the web with over 10 million views every month.
But it's not just the blog, the brand feels like its everywhere, with a huge podcast – over 300 episodes – a YouTube channel with close to a million subscribers, published books and a great range of merchandise. It's got the lot. Plus, of course, a Podcast app! But we'll get to that below.
And as if that wasn't enough, it's not all work for Brett. He's a huge proponent of balance, and family life is a huge thing for him. It's an inspiration to me how he runs such a successful business, but still manages to carve out that quality time with his wife and kids.
On the show we talk about:
- How the Art of Manliness developed from a solo blog into a business in which the Podcast is key.
- Methods that Brett has used to grow his audience over the years.
- How he thinks about cross-promoting the blog and the podcast to grow an audience on both
- How Brett monetises the podcast, from sponsorship to merchandise.
Also, Brett has been working on a completely new project in recent years called clearcast.io. Clearcast is a contender in the call-recorder market, allowing you to do double-ender recordings in a really quick and easy way. I talked to Brett about the thinking behind that, what makes it stand out from it's competitors and what the future plans are for the app.
If you enjoyed this show, send Brett and I a tweet – include @artofmanliness and @thepodcasthost and let us know your biggest takeaway.
Thanks again for listening, and see you on the next show!