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How to Find Your Niche & Be an Audience Magnet | The Podcraft Podcast

On this episode, we’re talking niche. That’s neeeesh, not nitch, but either way, it’s all about getting really specific with your content offering. Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative agency, but for a particular niche: Accountants. On this episode you’ll learn: What is…

How to Tell Great Stories in Your Podcast, with Jessica Abel | The Podcraft Podcast

By it’s very nature, podcasting is storytelling. But what makes a story good, or interesting? Well, who better to give us a crash course on how to tell great stories than Jessica Abel, creator of the essential book and podcast series Out on the Wire. In this episode, the key things you’ll learn are; How…

How a Customer Relationship Manager (CRM) Can Help You Simplify & Grow Your Podcast | The Podcraft Podcast

Jon Ferrara was the founder of Goldmine, which was a customer management tool back in the day, but when he sold that company he didn’t stop thinking about connections, and networks. He kept an eye on the CRM market, and spotted the fact that they tended be pretty expensive or over complicated, or a bit…

How to Get More Exposure for Your Podcast | The Podcraft Podcast

You can pour your heart and soul into making the best podcast possible. But simply hitting publish and taking the “if you build it, they will come” approach isn’t enough, sadly. Fortunately, there are many things you can do to optimise your show’s exposure and continually grow your audience with new listeners. And to talk…

Making Your Podcast more Accessible (& Growing Your Audience as a Result!)

On this episode of Podcraft, I’m talking to Nicolas Steenhout from the A11Y Rules Podcast. Nicolas is an accessiblity evangelist, helping anyone he can to improve their online content’s accesibility. I loved his top-line advice around the all-round benefits of being familiar with accessibility: A little time spent learning the basics of accessibility can help…

Audiobooks, Patreon & Sponsorship to Monetise a Creative Podcast

In this episode I’m talking to Joanna Penn of ‘The Creative Penn Podcast‘ about monetisation methods for podcasting. Joanna runs one of the UK’s longest lasting shows, alongside her hugely successful ‘self publishing’ website: The Creative Penn. Early on she made the decision that the show had to pay for itself, to justify her time away…

Finding your Voice & Honesty in Content, with Doug Kessler | Podcraft S8E06

Hello and welcome to another episode of Podcraft! This is the show about everything podcasting, from equipment to interview skills and everything in between. We’re taking another break from listener questions this week. This time, to have a chat with Doug Kessler, the Creative Director at Velocity Partners. Doug chats about his role at the B2B…

How to Brand a Business Podcast: Personal vs Company Branding with Chris Ducker | Podcraft

Hey and welcome to another episode of Podcraft. This is the show all about podcasting, everything from interview skills to equipment and everything in between. Today we’re changing things up a bit from the usual listener questions, with a very special guest on the show – Chris Ducker, the founder of Youpreneur. As well as…

How to Do Sponsored Content in a Niche Market with Tom Evans from The Zone Show | Podcast Case Studies

Description: This week I’m talking to Tom Evans of The Zone Show. Tom is a prolific podcaster, having reached 232 episodes in just 3 years, and he has experimented with various ways to monetise the show through that time. On the episode, I talk to him about creating sponsored content within any industry, about the…

Over 500 Episodes, with Paul Kemp of The App Guy Podcast | Podcast Case Studies

Paul Kemp is The App Guy, and he has over 500 episodes under his podcasting belt!

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