Launching a Podcast: Designing Your Podcasting Strategy, from Audience to Aims

This is Series 4 of PodCraft, where I'm exploring planning and presenting your Podcasting content. It's time to concentrate on the message!

In this episode we're starting the content planning process with first principles: what does your podcast do? This is going right back to basics and defining our Podcast, including our who we're speaking to (our target audience), what its aims are (are you selling, teaching, entertaining?), our format (daily, weekly, interview, solo…) and much more. Only with a really solid podcast definition, or strategy as we often call it, can we make sure we deliver content that really engages our audience week after week.

This definition also allows for much more easy evaluation, something which, if you're running a business podcast, is key. That's not to say evaluation isn't relevant to hobby podcasters: the question, “Is this worth my time?” should be relevant to anyone, even if the answer is, “Yes, just because I really enjoy it!”.

Excellence Expected

In this episode I'm talking to Mark Asquith from the Excellence Expected Podcast. Mark is an experienced digital marketer, running his own agency, and recently he's turned his eye to podcasting. I thought that with his background, and the recent success of his podcast, he'd be the ideal guy to speak to about defining a podcast strategy. In the episode we cover how to go about defining your podcast, so that you can get off on the right foot.

Mentioned on This Show

Excellence Expected Podcast

The Excellence Expected Podcast is aimed at business owners and entrepreneurs and is setup to tackle specific problems that business owners struggle with. Each episode features an expert in the field, giving their own story, a diagnosis of the problem and some actionable takeaways.

Stevie Puckett of Spark Press

Spark Press is a fantastically chilled-out Podcast which is about life, developing intuition and self-development.

Adobe Audition

This is a powerful sound editing program which is designed to accelerate audio and video production workflows and deliver the highest standards for audio quality.

Gorkana Group

The Gorkana group connect brand owners and organisations to critical information and insight, all of which helps them control and manage their reputation across all media platforms.

Entertainment Media

This is a press release house which can help to put you in front of PR companies for free.

Leave Me Feedback

As always, give me feedback! Let me know what you think of this episode in particular. You can also leave a comment about what you would like to cover in the future around presenting and planning. I’d love to know what you want in this series. Pop a comment in below or email me using the contact form here.

Finally, click here to review and rate PodCraft in iTunes. I’d really appreciate that. It really helps to get the show out to more people and grow the PodCraft community.

Thanks for listening! I'll see you on the next episode.