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Season

5
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Episode

6

Monetising your Podcast by Selling the Show Itself | Podcraft Podcast S5E6

Hosted by: Colin Gray

Colin has been teaching people how to podcast since 2007. He's worked with Universities, businesses and hobbyists alike. He started The Podcast Host to share his experience and to help as many people as possible get into Podcasting. He runs Podcraft, to spread the art of podcasting, and does the Mountain Bikes Apart podcast whenever he can. Who doesn't like to talk bikes, after all!

In this episode, I'm looking at how to make money by selling the show itself. That means either selling episodes, selling upgrades, or re-purposing the show into a related product.

For some, this is the most obvious (and easiest!) way to get started in Podcast monetization. For others, it can be a lot of work, but really effective in the end.

There's a chicken and egg problem around gating your content and building an audience, but we'll cover that in full. Let's have a look!

Transcription

Intro

  • Seems the most obvious, but perhaps one of the most difficult.
  • How do you sell something that's generally given away for free?
  • Podcasts work because they build trust
    • Chicken and egg – can this approach be done right away?

Premium Content

  • Gaming shows – Podhammer
  • Very funny, really looked forward to it.
  • People gladly paid for more

Back Catalogue

  • Take old shows off-line, sell as a package
  • Simply Syndicated
    • They've gone Netflix, but used to sell one-off packages.

Support Content

  • Support Material, summarise the show or provide worksheets
  • Allows you to keep everything free.
  • Giving away that value, building trust, putting out tonnes of useful content
  • The show acts as a lead generator for the support content
  • Done very well by Radio Lingua

Repurposed Content

  • Similar, keeping the main show free, acting as a lead generator
  • Turn the show into an Audiobook
  • Turn the show into an ebook

Upgraded or enhanced content

  • Extra material, extra formats.
  • Provide a full course based around the topic
  • That's what we're doing at The Podcast Host
  • The seasons of the show are intro material, covers the content.
  • Then the course provides extras
  • Provides the action and the how-to.
  • Videos demonstrate techniques
  • text supports re-reading, revision
  • Activity supports and encourages success.
  • Plus there may be direct support in there, or community support

Discussion:

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Written by:

Colin Gray

Colin has been teaching people how to podcast since 2007. He's worked with Universities, businesses and hobbyists alike. He started The Podcast Host to share his experience and to help as many people as possible get into Podcasting. He runs Podcraft, to spread the art of podcasting, and does the Mountain Bikes Apart podcast whenever he can. Who doesn't like to talk bikes, after all!

November 6th 2015