On this episode of PodCraft I'm delighted to welcome Mr John Lee Dumas of Entrepreneur on Fire. John has been delivering amazing, high value content on entrepreneurship, business and life in general for 2+ years now. And amazingly, it's always been on a daily schedule – that's right, 7 podcast episodes a week.
So, who better to talk episode planning and logistics that John himself. How does he manage to deliver so much content, at that quality, with so much consistency? Well, let's find out!
Here's some of the great stuff you'll learn in this episode:
- How John organises his episodes to be able to deliver a podcast, 7 days a week
- How far ahead John records his episodes (it's waaay more than you think!)
- How best to schedule interviews and recordings
- John's process for automating scheduling and reminders when working with guests
- How to get interviews with top influencers even in your early days
- How John works with his guests to promote his own podcast, and how that's helped him long term.
- How John markets his episodes via Social media, and automates much of it.
- A structured approach to releasing episodes, and how this helps John in his marketing
- John's magic proportions between promoting new content, old content and pure value on social media.
- How to be a ‘Person of Success'
- How John prepares for an interview – you'll like how easy this is!
Here's a great quote that John shared on the episode, from the great Albert Einstein:
“Try not to be a person of success, but rather a person of Value”
The man's definitely done his research, bringing up a Physics quote on my Podcast 🙂
Mentioned on this Episode
John gave a shout-out to Jamie Tardy – the Eventual Millionaire – as his mentor in the early days. He credits a lot of his success to mentoring and mastermind groups.
Schedule Once is John's go-to tool for planning his interviews with the guests themselves. Tools like this (See how Colin does the same with Book like a Boss here) allow you to send segments of your calendar to your guest so that they can choose a time that suits you. This cuts down on back and forth, and allows really quick and easy booking of interviews.
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To Do List Software
Workflowy and Wunderlist are the two task management systems that John recommends. Having a good to-do list package is pretty essential for your productivity, and don't underestimate the power of ticking those items off, one by one!
John uses Asana as his team collaboration space, allowing for communication, task planning and much much more.
Let Us Know What You Think
I'd love to know what you think of the content. Drop me answers to the following questions in the comments:
- How do you plan out your episodes?
- What do you have in front of you when you record?
- What tools do you use to manage your podcasting logistics?
See you next time!