Podcast sponsorship and advertisingThis is probably one of the most awaited episodes of the series, because sponsorship is seen as the ‘holy grail’ of podcasting for many. Think about it – you record a show on something you love, you enjoy the process and thousands of people listen. Then, somehow, some way, you talk for 30 seconds about a product and subsequently get paid for it! It’s a great outcome, and many podcasters do make very good money out of sponsorship, if not a living.

It’s not easy though, and there are a lot of pitfalls along the way. The vast majority who secure sponsorship don’t make much more than covering their costs. But, then, even that is a pretty outcome for many.

So, how does it all work? How much can you make? How do you find podcast sponsors? These are all answered in this episode. Have a listen and then, please, ask me any questions you have in the comments below.

Resources Mentioned in This Episode

  • BluBrry provide both media hosting and stats. The stats are essential for a podcaster seeking sponsorship. BluBrry also run advertising campaigns that are worth registering for.
  • Midroll are a podcast advertising agency who can help you to find sponsorship. Possibly for those who have a larger audience, eg. 3k+, but worth exploring for those with fewer.
  • PrettyLink is the tool I use to create every link I read out on a podcast episode. It lets you create easy to say URLs, and it lets you track them. This is essential for tracking your sponsor conversions and provides great stats to appeal to existing and future sponsors.

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