In the second episode of our tenth season of Podcraft, we debate the answer to one of the greatest questions that every podcaster faces; What are you podcasting for?
If you are thinking of launching your own podcast, you should have a reason for doing so. In the show we explore the best way to figure out what you're working towards.
Why?
- Know why you're podcasting, so you stay motivated when it gets tough.
- Know who you're talking to, so you always make good content.
Podcast Purpose Or Aim
- What do you want to get out of creating your podcast?
- Think about your primary & secondary Aims
- Primary aims may include drawing traffic or subscribers, creating audience engagement and interaction or helping with sales and brand building.
- Secondary aims may include building a community and network surrounding something you love or creating revenue through sponsorship or patreons. Listen to our Season 5 episode of Podcraft specifically all surrounding how to set up a patreon.
- You should make these aims measurable so you can analyse how you're doing along the way.
Case Studies
- Podcraft is a good example. We have two primary aims and one secondary.
- Our primary aim is to drive traffic to The Podcast Host.
- Our other primary aim is to attract listeners to gain more tailored help and advice about how to start up their podcast through our Podcast Host Academy.
- The secondary aim we have is credibility. We're proving we can run a great podcast
- Blackadders are one of our partners who create their own podcast with our help.
- Their primary aim is to generate more sales and clients through their creative marketing in making a podcast.
- The secondary aim their have is to become a thought leader amongst their industry. They're doing something different and fun with their marketing which will build their reputation.
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