Home » Series 6: Engaging Episodes – Creating Powerful Podcast Content
Category Archives: Series 6: Engaging Episodes – Creating Powerful Podcast Content
I’m subjected to Masterchef occasionally, usually if I pop round to see my mum and dad. They love it, me, not so much. I always think it’s particularly cruel of the judges to be so critical of the foods presentation before they’ve even tasted it.
Presentation matters. And it’s the same for your podcast. You’ll be judged on the content of your show, and crucially, on how you deliver it.
You’ve planned your podcast, you’ve scripted some of the set-piece moments and you’re ready to hit the big red record button. I talked in chapter 1 about the concept of creating an invisible script, but how do you produce a podcast performance that matches your carefully crafted words?
A blank page to a writer or an empty canvas to an artist can be daunting. Where do you begin? How do you start? The same questions probably strike you when you’re considering your next podcast episode.
Producing an individual podcast or an entire series isn’t easy. But being a better podcast planner and an efficient writer can increase your podcasting productivity dramatically.
Now, when I use the term writing, remember that the decision on how and what to write is a totally personal thing. Writing in the podcast sense means planning out your episode in whatever way works for you.
That could be a complete word for word script – it could be a detailed bullet point structure, or it could simply be a loose set of topic headers. Whatever it is, it’s still a form of writing, and it will help the planning and structuring of your podcast.
Listen now to find out more.
I’ve got a secret. But please keep it to yourself. Here goes – “I’m obsessed with taglines.”
If a client or business chum asks me for my opinion on their tagline, it’s not uncommon for me to lose hours crafting dozens of alternatives for them. I realised I needed help when I started pulling together an ultimate list of taglines and hooks from famous and not so famous businesses.
As a professional writer, I spend a lot of time with words. Usually, those words are combined to create articles, whitepapers or webpages – so getting the opportunity to write short, snappy copy is always a welcome change.
Tagline Torture, Hook Hell and Word Woe
I know that many people struggle to craft memorable taglines, hooks and other short forms of writing. So are they worth the trouble? And do they add value to your podcast? Yes – on both counts. Listen now and find out how and why.
The Missing Link?
As a voracious listener of many podcasts, nothing will turn me off quicker than a dull, lifeless podcast host. I’ve lost count of the number of times I’ve found a potentially fascinating podcast, only to be left disappointed. Don’t let that be you. Don’t be that guy (or girl!) who has great content but a complete inability to deliver it.
Let your personality shine through. That’s what people will remember. That’s what will draw people in. And that’s precisely what will mark you down as a superior podcast host.
I’ve always enjoyed reading, and now I get the pleasure of reading to my daughter, Abigail. It’s a staple part of the Cudmore bedtime routine.
I admit that some of the stories aimed at a very young audience can hardly be described as ‘page-turners.’ It’s fairly obvious what’s going to happen next, and character development and story arc are, at best, limited.
But they share one thing. They have a narrative flow. The story is logical and for kids books, mostly very linear in nature.
Why do Narrative Podcasts work so well?
Creating a podcast that has a well thought out narrative flow can make your podcast stand out from the crowd. This episode of Podcraft explains who benefits and why.
To script or not to script… that is the question.
One of the things we’re often asked, especially by new podcasters, is “should I write a script for my podcast?” The answer is almost always ‘yes’. At least to some degree.
In the real world, it’s unusual that complete scripts are written. More commonly the bulk of a show will be planned out with bullet points, and the host will script the set-piece elements.
Examples of this include the intro, the sponsor message and the call to action, all of which benefit from being really polished.
The end result of this type of process is a bullet point plan for the entire show, with some sections fully scripted for clarity and slick delivery.
This topic was featured in an article from our Engaging Episodes series, which you can read here.