This week I'm going to mention that dreaded word: strategy. Don't let images of be-suited men in boardrooms touting management buzzwords put you off. Strategy is one of the few terms that actually means something in the real world. Setting a podcast strategy is one of the best things you can do to ensure your Podcast becomes a success. So, how do we go about it?
In this episode I'm going to talk through the 3 main things I think you need to think about to define your podcasting strategy, and they are:
- Podcast Aims
- Target Audience
- Podcast Definition
I'll go into them in much more detail on the episode, and guide you through working these out for yourself.
Listen to the Episode Below (00:31:59)
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Why Do I Need a Podcast Strategy?
A podcast is the same as any other piece of content really, and the phrase ‘Content Strategy' has been around for years. Firstly, Podcasting is not a quick thing to do. Much like writing blog posts, it takes time and effort to create an episode – more time and effort than a single blog post I'd argue.
Defining your strategy starts with aims, and these aims allow evaluation. Evaluation is really the only thing that lets you check whether your Podcasting efforts are worth the time you invest in it. Only by having clear aims can you evaluate whether you've been successful in your efforts. Translated: always set yourself up so that you can check you're not wasting your time!
Another advantage of a strategy is that it makes your podcast much more focussed, keeping it on target. This helps with a couple of things: interest and quality. First of all, a podcast that is always on-point, talking about the things that really inspire it's fans, will always be much more popular than one that is general, rambling and often off-topic. Second, rambling and un-focussed aren't exactly by-words for quality, are they? And what's the point of doing something if it isn't good quality?
Lastly, having a good, sharp strategy at the start will keep you going when times are tough. It's much more easy to create new episodes when you have clear aims, clear topics and some personas that you can speak to. You'll create all of those within your strategy and they'll help you along the way when podcasting topics seem hard to come by.
A Question for You: Tell Me Your Podcasting Aims
In the podcast I asked the question, what are your Podcasting aims? I list a good number of possible aims for a podcast, but I'd love to know what yours are. If I mentioned them, that's great, tell me the specifics. And if your aims are something entirely different, then let me know that too. I'd love to put together a post on all the different possible aims you can have for a Podcast.
To feedback, drop me a comment in the comment space below, or tweet me at @thepodcasthost.
Thanks again for listening and see you on the next episode!
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