If you’re bored, your listener will be too. Creating and running a podcast series can be hard work at times, so your topic really needs to be something you love. Otherwise you’ll struggle to pull yourself out of the dips you’ll inevitably encounter.
If you’re 10 or 15 episodes into your show, and you’re toiling with your chosen topic, then that is unlikely to get any better. It’s your podcast, so don’t be afraid to completely reshape it into something else – even another topic that has nothing to do with your current one.
Whether you keep the RSS feed is up to you. But one way or another, you need to kill off the podcast that you have no passion for. You need to start one on the subject you always find yourself thinking and talking about.
Once you enjoy making your podcast, it’ll reflect in your tone, enthusiasm, and content. And if you’re enjoying making it, others will enjoy listening to it.
Bring your personality
Don’t try to act like a neutral, disembodied voice, whose only purpose is to present facts, figures, or information. The beauty of podcasting is its intimacy, and the opportunity to talk directly with your listener. It’s a very personal thing so don’t try to hide or detach your own personality from your show.
Don’t try to please everyone
No matter what topic you’re focusing your show around, there’ll come a time when you hold a strong opinion on a certain matter. As long as it isn’t something controversial, you shouldn’t hold back on giving your opinion for fear of some disagreeing with you.
The more unreasonable section of your listenership may be put off and unsubscribe. But those who agree with you will respect you for it, and this will further reinforce your relationship with them.
One way you can avoid losing listeners is to bring in a co-host who generally has opposing views to your own. This can create a lively, engaging debate, resonating with listeners across the spectrum. Bear in mind a show like this needs to be recorded in a civil, good-natured manner. Otherwise you run the risk of it becoming a ranting match – and that can be just as boring as having no opinions at all.
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