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My Podcast Interview Guests Don’t Share My Episodes!

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One of the big theories behind running an interview podcast is the audience growth aspect.

The idea is that each of your guests has their own audience, so when they share an episode they were interviewed on, a chunk of that audience will listen to it, try out some other episodes, and maybe even hit subscribe.

But this, like anything else in podcasting, is something that’s far from guaranteed.

Many podcasters have been disappointed to find that this approach didn’t snowball their download numbers with each passing week, even though they had plenty of guests on, all of whom had decent-sized followings.

So why didn’t it work? One of the most likely reasons is that the guests didn’t actually share or promote the episodes they were interviewed on.

It would be easy to blame the guests here and claim that there’s nothing you could’ve done about this. But that’s not entirely true.

Let’s find out why and how we might be able to fix it . . .

Choosing Podcast Interview Guests

First up, if you want someone to come on your podcast purely because they have a big social media following, it’s going to be hard to grow any sort of audience of your own.

Your starting point should be thinking about what kind of conversations your audience will want to hear. Do they want to learn something? Are they looking for help or advice? Do they want you to make them laugh? Whatever it is, this starts with knowing your audience and knowing who your podcast is for. For more help with this, see our guide on creative your podcast avatar.

This should form the basis for who you invite to be a guest on your show. And that will lead you nicely onto the next step…

Make It Interesting

Obvious, I know. But the main reason prolific podcast guests won’t share their latest interview is because they’ve had that exact conversation a hundred different times on a hundred different shows.

If you’ve identified someone as the ideal guest for a topic you’d like to discuss, and it just so happens that they also have a big following and do a lot of podcast interviews, then you need to work to make sure yours isn’t just “another one.”

Try to take an alternative approach to the one they’ll be faced with regularly. Can you lead the conversation in a different direction whilst keeping it on-topic and valid? Can you make it enjoyable for the guest, as well as the audience? After all, if they enjoy it, there’s much more chance of them sharing it.

For more on this, here’s our guide on how to prepare for a podcast interview.

Make Your Guest Sound Good

Some podcast guests won’t share interviews they’ve done purely because the overall production quality is bad.

That might be through poor-sounding audio, sub-standard editing, or no editing at all. Whatever the case, these are things that you should be taking ownership of. Have a look at our guide to making your podcast sound better for more help on this front.

Don’t Waste People’s Time

Another issue could be that you’re taking about 15 minutes to actually get to the main content. If your guest is respectful of their own audience’s time, then this might dissuade them from sharing the episode.

If you think that’s the case, it might be worth considering ditching the 3-minute long theme tune, 4-minute apology about that late episode last week, 2 minutes of weather chat, and putting the requests for reviews and Patreon support at the end of the episode. For more on this, here are some tips on how to open your episodes smoothly and effectively.

Make It Easy For Them

Maybe you feel you’re already nailing all of the above and still having little success with your episodes being shared.

If that’s the case, have a think about how many hoops you’re asking people to jump through.

When new episodes go live, what information are you actually sending in your email to your guest?

Including a link to the actual episode post on the website is the low-hanging fruit here. Stick to one link, rather than giving them links to the show on Apple Podcasts, Google Podcasts, Spotify, etc. This info should be available on your site anyway.

A summary of what you discussed is helpful, too. Remind them why the conversation will be so valuable to people.

I really enjoyed our chat about X, Y, and Z. I think the listeners will especially take a lot from the section where we talked about ___.

Politely ask if they wouldn’t mind sharing the link with their following on social, their email list, and their own podcast, if they have one.

You can try writing out draft social media posts for them, so they literally just need to do a quick copy and paste to share the episode.

You can also email a link to your own social post around the episode. This means that, even if they don’t want to post on their own, they could share it instead.

Go The Extra Mile

If you’re prepared to dedicate more time to this, you can make your guest want to share their episode by creating some additional resources around it.

Consider picking out a great quote from the conversation and layering it over a picture of them on Canva. You can optimise graphics like this for Facebook, Instagram, X, etc.

Or, you can use that quote in its audio or video form to create a short shareable clip. There are a lot of handy AI tools for podcasters that can pull nuggets from your episodes in minutes, too.

You might also think about mailing out podcast merch to your interviewees as part of a “thank you” package. This could cost you a fair bit of time and money, but doing so will make your guest feel special. Undoubtedly, it’ll vastly improve the chances of them sharing your content (providing you’ve done your job of making that content good, of course!), so you need to weigh up whether you think it would be worth it, even as an experiment.

Need More Help Growing Your Audience?

Ultimately, having interview guests share your content can be a good way of building your listenership. But it’s far from the only way.

We have a full course on podcast growth inside the Podcraft Academy packed full of different tips, techniques, and strategies for building an audience. There, you’ll also find courses on things like editing, voice training, and monetisation. On top of that, we run weekly live Q&A sessions so you can get some direct advice and support to help you along the way!

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