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How To Test Your Audience

As a podcaster, it’s important that you understand what your audience like about your show. What makes them subscribe and stay loyal to you? Once you’ve built your community of listeners, it’s time to test your audience. Test Your Audience Testing is an important tool for keeping that audience and also growing it. You may…

Keyword SEO for Podcasters: How to Help More Listeners Find your Show

If you want to build an audience (and who doesn’t?!) one of the most underrated tools out there is a well crafted page of show notes. It’s there, right on the episode page, that you can include those mythical beasts that are Keywords – the magic ingredient that helps your audience to find you. I…

Creating a Promo Trailer for Your Podcast

It’s a good idea to create a short promo trailer for your podcast, for a couple of reasons. Firstly, you can embed it on the front page of your website. That way, everyone who lands on your site can get an immediate taster of your content without the need to jump through any hoops. Secondly,…

8 Ways to Measure Your Podcast Audience Engagement

Download numbers can tell you a lot about how your podcast is doing, but they’re not the full story. The topics and subject matter of podcasts can vary wildly from one show to the next – and that means that so too can the potential audience size. Entertainment and “general” interview shows have huge potential…

How to do Email Marketing For Podcasters, Bloggers & YouTubers

In this guide, I want to show you how to start growing your audience through email marketing. Here at The Podcast Host our subject is… you guessed it…. Podcasting! But, we build our audience around every kind of content. Both Matthew and I are writers and video creators, as well as podcasters. Email is one…

How Many Downloads Did We Get on the Front Page of iTunes/Apple Podcasts?

I feel like I should open this article with the public service announcement that it is “for information purposes only”. Podcasters are generally stats geeks, and if that’s you, then you’ll hopefully find this answers a few questions about having a show on the famous “front page of iTunes”. This isn’t an article about how…

How to Keep Track of Your Podcast Reviews

Don’t let anyone make you feel bad about taking an interest in your podcast reviews. You put a lot of time and hard work into your podcast. Even though your official line is a modest “it helps the show to be found”, we know it’s really because it makes your day to hear that p0ddyl1znr881…

Apple/iTunes Podcast Rankings: How Do They Work?

Virtually every podcaster goes through a stage of obsessing over their iTunes Podcast rankings. iTunes (in both its desktop and iOS Podcasts app form) remains comfortable at the top of the podcast directories league table. According to Libsyn’s January 2017 data, the iOS to Android ratio for consumption of podcasts is 4.5 to 1 – and…

The Martian Guide to Marketing Your Podcast

By Richard Brooks “We’re certainly not advocating that you form some kind of armed militia to spread the word of MarsCorp. But we can’t stop you from doing that either.” Getting noticed is an increasing challenge for new audio dramas seeking to gain visibility in an ever more crowded field. Of course, gaining a backing…

Building a Community | Growing Your Audience #7

There are two main reasons that you might want to create a community around your podcast: To provide a space where listeners will have access to you. To provide a space where listeners can meet and interact with each other. Both are designed to cater to existing listeners, which has been the recurring theme of this…

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Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

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Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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