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Podcast Merch | A Fun Way to Build Community, & Promote Your Show

My water bottle, travel mug, and workspace are all covered in podcast stickers. I love well-made podcast merch–and I don’t think making great podcast merch is difficult if you ask yourself the right questions. Most podcasters who make merch fit into one of two camps: they either slap their logo on a tee shirt and…

How Do You Grow Your Podcast? Dealing With Post-Launch Stagnation & Frustration

The podcast launch period can be an exciting time. As you work towards publishing that first episode, ticking off tasks on your to-do list, there’s a real sense of progression. The launching podcaster is filled with feelings of hope, optimism, and satisfaction. But there’s a stage most podcasters experience where they go from launching a…

Powtoon Review: Animating Your Podcast

Do you find it a bit tricky to explain your podcast to your friends, or to sell to new listeners? Sometimes you can have a podcast which is pretty complex, and that’s fine. Writing a bio description might be tricky so you may want to think outside the box about how you sell it. Animating…

Promote Your Podcast With Instagram

Learn how to use Instagram to promote your podcast to over 800 million users per day.

How To Test Your Audience

As a podcaster, it’s important that you understand what your audience like about your show. What makes them subscribe and stay loyal to you? Once you’ve built your community of listeners, it’s time to test your audience. Test Your Audience Testing is an important tool for keeping that audience and also growing it. You may…

Keyword SEO for Podcasters: How to Help More Listeners Find your Show

If you want to build an audience (and who doesn’t?!) one of the most underrated tools out there is a well crafted page of show notes. It’s there, right on the episode page, that you can include those mythical beasts that are Keywords – the magic ingredient that helps your audience to find you. I…

Creating a Promo Trailer for Your Podcast

It’s a good idea to create a short promo trailer for your podcast, for a couple of reasons. Firstly, you can embed it on the front page of your website. That way, everyone who lands on your site can get an immediate taster of your content without the need to jump through any hoops. Secondly,…

8 Ways to Measure Your Podcast Audience Engagement

Download numbers can tell you a lot about how your podcast is doing, but they’re not the full story. The topics and subject matter of podcasts can vary wildly from one show to the next – and that means that so too can the potential audience size. Entertainment and “general” interview shows have huge potential…

How to do Email Marketing For Podcasters, Bloggers & YouTubers

In this guide, I want to show you how to start growing your audience through email marketing. Here at The Podcast Host our subject is… you guessed it…. Podcasting! But, we build our audience around every kind of content. Both Matthew and I are writers and video creators, as well as podcasters. Email is one…

How Many Downloads Did We Get on the Front Page of iTunes/Apple Podcasts?

I feel like I should open this article with the public service announcement that it is “for information purposes only”. Podcasters are generally stats geeks, and if that’s you, then you’ll hopefully find this answers a few questions about having a show on the famous “front page of iTunes”. This isn’t an article about how…


Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

Check out the Launch Series

Here's a tool that might help


This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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