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value proposition

How to Create a Value Proposition for your Podcast (or any content!)

I’m going out on a limb here to make an assumption: you’re a podcaster, so you don’t like sales. Well, unless you’re the host of the “I Flippin’ Love Sales” Podcast, of course. In which case, I’m sorry. But, if it’s not, then I’m even more sorry to say… every podcaster is a salesperson. It

why would anyone listen to your business podcast?

Why Would Anyone Listen to Your Business Podcast?

In terms of sheer numbers, business podcasts are extreme. Podcasting is already considered a saturated market, and business is probably one of the most saturated genres to date. This doesn’t mean that you shouldn’t start one, though! When planning your podcast, you just need to look at what you’ve got, and then ask yourself, “Why would

keep listeners coming back

How to Keep Your Listeners Coming Back

Even if you make a great podcast episode, you can’t always be sure that your listeners are going to stay subscribed. This is especially true for podcasters who get momentary spikes in listens. Maybe they had a great interview guest on who helped promote the show, or maybe someone important talked their show up on

How to Market a Nonfiction Storytelling Podcast

Nonfiction storytelling podcasts are some of the most well-known in the industry: even your grandmother has probably heard of This American Life or Serial. However, when it comes to marketing, there’s hardly any guidance for these types of podcasts. Reader Julie Reynolds Martinez of Gray Area Podcast emailed us on the topic, asking: One thing I’ve never

podcast interview guests don't share my episodes

My Podcast Interview Guests Don’t Share My Episodes!

One of the big theories behind running an interview podcast is the audience growth aspect. The idea is that each of your guests has their own audience, so when they share out an episode they were interviewed on, a chunk of that audience will listen to it, try out some other episodes, and maybe even