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value proposition

How to Create a Value Proposition for your Podcast (or any content!)

I’m going out on a limb here to make an assumption: you’re a podcaster, so you don’t like sales. Well, unless you’re the host of the “I Flippin’ Love Sales” Podcast, of course. In which case, I’m sorry. But, if it’s not, then I’m even more sorry to say… every podcaster is a salesperson. It

Downloads from Apple Podcasts

How Many Downloads Did We Get on the Front Page of iTunes/Apple Podcasts?

I feel like I should open this article with the public service announcement that it is “for information purposes only”. Podcasters are generally stats geeks, and if that’s you, then you’ll hopefully find this answers a few questions about having a show on the famous “front page of iTunes”. This isn’t an article about how