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Creating Shareable Content | Growing Your Audience #3

So far in this series, we’ve hopefully helped to set your audience size expectations, as well as making sure that you’re getting the basics right with your show and are building on solid foundations. With that all established, we can now move on to the content that you came here for – what sort of…

Building on Solid Foundations | Growing Your Audience #2

In the last chapter, we looked at a quote from advertising guru Bill Bernbach, “Nothing makes a bad product fail faster than good marketing.” Every podcaster wants to get their show in front of more ears and increase their download numbers. If you’ve not quite got the basics right though, any new listeners who find…

How Long Does it Take to Build a Following? | Growing Your Audience #1

It’s one of the most frequently asked questions in podcasting. How can I grow my audience? We all love the thought of reaching more people with our podcasts. There’s a real satisfaction in seeing a steady increase in download numbers when you’re checking your stats. In this series, we’re going to take a deep dive…

How Hootsuite Bulk Message Upload & a Smart Spreadsheet Can Automate Your Social Media

In this video I wanted to cover the method I use to keep social media under control. I work with Hootsuite to automate a lot of our basic posting. That means promoting our historic content, but also to act as a seed to start the conversation on each individual platform. For example, I use it to…

How to use Facebook to Grow Your Podcast Audience

Each day, more artists and business people grow their audience through social networking. Facebook is among the greatest of social networks, despite all the cute cat pictures, so I wanted to look into how to use it in Podcasting. Before we jump in, remember to check out our main article on how to promote your podcast…

Promote Your Podcast with Twitter

Back in 2009, when Twitter was still in its infancy, I was named one of the Top 100 Authors on Twitter. I shared this honor with huge names like Meg Cabot and Neil Gaiman. I was thrilled and so very proud! But, these days, it’s a very different animal, and that makes it much more…

Starting a Podcast Network: Announcing UK Business Broadcasting

It’s time to let slip an idea that I’ve been thinking about and working on sporadically since mid-2014. It sprung out of a conversation with my mastermind group, all of whom are podcasters themselves. The chat involved the eternal topic of podcast promotion. How do you get your show out to more people? How do…

Podcasting to Promote a Service: Giving it All Away!

Many people turn to podcasting as a part of their marketing plan to promote a service or product. And it’s no wonder: it’s hugely effective. Let’s find out why. Difficult Ease: A Plethora of Competition In this age of ever-increasing information and technical advancements, is it simultaneously easier and harder than ever to get your product…

How to Promote Your Podcast and Boost Downloads

This article was contributed by Martin Higgins of The Eternities Podcast. If a podcast is never downloaded, does it make a sound? This is the fate we want to avoid, so here are the methods that I’ve personally found most effective in boosting downloads for my own podcast. Please yourself, please your audience Your first audience…

How to Gain & Retain Listeners in a Growing Podcasting World

The world of Podcasting is growing, and that may be a problem. It’s great too, of course – we want to encourage as many people to enter our world as possible – but we can’t ignore the growing pains that increasing public awareness introduces. Don’t worry, I’m not going to spout forth about “the renaissance…


Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

Check out the Launch Series

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