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How to Keep Track of Your Podcast Reviews

Don’t let anyone make you feel bad about taking an interest in your podcast reviews. You put a lot of time and hard work into your podcast. Even though your official line is a modest “it helps the show to be found”, we know it’s really because it makes your day to hear that p0ddyl1znr881…

The Martian Guide to Marketing Your Podcast

By Richard Brooks “We’re certainly not advocating that you form some kind of armed militia to spread the word of MarsCorp. But we can’t stop you from doing that either.” Getting noticed is an increasing challenge for new audio dramas seeking to gain visibility in an ever more crowded field. Of course, gaining a backing…

Building a Community | Growing Your Audience #7

There are two main reasons that you might want to create a community around your podcast: To provide a space where listeners will have access to you. To provide a space where listeners can meet and interact with each other. Both are designed to cater to existing listeners, which has been the recurring theme of this…

How Do You Get More iTunes Reviews? | Growing Your Audience #6

Whether we like to admit it or not, we all like getting iTunes reviews. Podcasting is a rewarding medium for several reasons. But sometimes you can go through spells of doing a lot of work, putting a lot of quality stuff out there, and hearing nothing back about it from anyone. This is particularly true…

Getting Yourself Out There | Growing Your Audience #5

Once you’re at the stage where you’re creating episodes that people want to listen to and share, and your website makes it easy for them to do that, you can look at getting in front of more potential listeners. The internet is a busy place nowadays. Scroll through any social media feed and you’ll see…

Your Podcast Website | Growing Your Audience #4

We’ve taken a look at creating podcast episodes that people will want to share. Now we need to make sure we’re making it as easy as possible for them to do just that. The starting point for this is your podcast’s home on the internet – your website. It’s possible at this stage you might…

Creating Shareable Content | Growing Your Audience #3

So far in this series, we’ve hopefully helped to set your audience size expectations, as well as making sure that you’re getting the basics right with your show and are building on solid foundations. With that all established, we can now move on to the content that you came here for – what sort of…

Building on Solid Foundations | Growing Your Audience #2

In the last chapter, we looked at a quote from advertising guru Bill Bernbach, “Nothing makes a bad product fail faster than good marketing.” Every podcaster wants to get their show in front of more ears and increase their download numbers. If you’ve not quite got the basics right though, any new listeners who find…

How Long Does it Take to Build a Following? | Growing Your Audience #1

It’s one of the most frequently asked questions in podcasting. How can I grow my audience? We all love the thought of reaching more people with our podcasts. There’s a real satisfaction in seeing a steady increase in download numbers when you’re checking your stats. In this series, we’re going to take a deep dive…

How Hootsuite Bulk Message Upload & a Smart Spreadsheet Can Automate Your Social Media

In this video I wanted to cover the method I use to keep social media under control. I work with Hootsuite to automate a lot of our basic posting. That means promoting our historic content, but also to act as a seed to start the conversation on each individual platform. For example, I use it to…

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Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

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Here's a tool that might help

Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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