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Growing Your Audience - Chapter 7 - Building a Community Read / Listen
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Building a Community | Growing Your Audience #7

There are two main reasons that you might want to create a community around your podcast: To provide a space where listeners will have access to you. To provide a space where listeners can meet and interact with each other. Both are designed to cater to existing listeners, which has been the recurring theme of this…

growing-your-audience-chapter-6-how-do-you-get-more-itunes-reviews Read / Listen
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How Do You Get More iTunes Reviews? | Growing Your Audience #6

Whether we like to admit it or not, we all like getting iTunes reviews. Podcasting is a rewarding medium for several reasons. But sometimes you can go through spells of doing a lot of work, putting a lot of quality stuff out there, and hearing nothing back about it from anyone. This is particularly true…

Growing Your Audience - Chapter 5 - Getting yourself out there Read / Listen
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Getting Yourself Out There | Growing Your Audience #5

Once you’re at the stage where you’re creating episodes that people want to listen to and share, and your website makes it easy for them to do that, you can look at getting in front of more potential listeners. The internet is a busy place nowadays. Scroll through any social media feed and you’ll see…

Growing Your Audience - Chapter 4 - Your Podcast Website Read / Listen
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Your Podcast Website | Growing Your Audience #4

We’ve taken a look at creating podcast episodes that people will want to share. Now we need to make sure we’re making it as easy as possible for them to do just that. The starting point for this is your podcast’s home on the internet – your website. It’s possible at this stage you might…

Growing Your Audience - Chapter 3 - Creating Shareable Content Read / Listen
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Creating Shareable Content | Growing Your Audience #3

So far in this series, we’ve hopefully helped to set your audience size expectations, as well as making sure that you’re getting the basics right with your show and are building on solid foundations. With that all established, we can now move on to the content that you came here for – what sort of…

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Building on Solid Foundations | Growing Your Audience #2

In the last chapter, we looked at a quote from advertising guru Bill Bernbach, “Nothing makes a bad product fail faster than good marketing.” Every podcaster wants to get their show in front of more ears and increase their download numbers. If you’ve not quite got the basics right though, any new listeners who find…

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How Long Does it Take to Build a Following? | Growing Your Audience #1

It’s one of the most frequently asked questions in podcasting. How can I grow my audience? We all love the thought of reaching more people with our podcasts. There’s a real satisfaction in seeing a steady increase in download numbers when you’re checking your stats. In this series, we’re going to take a deep dive…

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How Hootsuite Bulk Message Upload & a Smart Spreadsheet Can Automate Your Social Media

In this video I wanted to cover the method I use to keep social media under control. I work with Hootsuite to automate a lot of our basic posting. That means promoting our historic content, but also to act as a seed to start the conversation on each individual platform. For example, I use it to…

Colin Gray Snapchat Snapcode - the Podcast Host Read / Listen
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Why I’m on Snapchat & Why Other Social Sucks

I think I’m just anti social. I hadn’t realised before, but it fits. Don’t worry, not anti-SOCIAL-social. I’m not planning to run off to my hermit cave, just yet. Just, anti-social-media. Recently, at a CMA meetup, I was described as a ‘social skeptic’. That makes me feel a little less outcast, so let’s go with…

Use Facebook to Grow Your Podcast Read / Listen
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How to use Facebook to Grow Your Podcast Audience

Each day, more artists and business people grow their audience through social networking. Facebook is among the greatest of social networks, despite all the cute cat pictures, so I wanted to look into how to use it in Podcasting. Before we jump in, remember to check out our main article on how to promote your podcast…

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Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

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Tool

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Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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