Latest articles in this category

Measure Audience Engagement

8 Ways to Measure Your Podcast Audience Engagement

Download numbers can tell you a lot about how your podcast is doing, but they’re not the full story. The topics and subject matter of podcasts can vary wildly from one show to the next – and that means that so too can the potential audience size. Entertainment and “general” interview shows have huge potential

How to Grow Your Podcast

How Do You Grow Your Podcast? Dealing With Post-Launch Stagnation & Frustration

The podcast launch period can be an exciting time. As you work towards publishing that first episode, ticking off tasks on your to-do list, there’s a real sense of progression. The launching podcaster is filled with feelings of hope, optimism, and satisfaction. But there’s a stage most podcasters experience where they go from launching a

How to Market a Nonfiction Storytelling Podcast

Nonfiction storytelling podcasts are some of the most well-known in the industry: even your grandmother has probably heard of This American Life or Serial. However, when it comes to marketing, there’s hardly any guidance for these types of podcasts. Reader Julie Reynolds Martinez of Gray Area Podcast emailed us on the topic, asking: One thing I’ve never


How to Gain & Retain Listeners in a Growing Podcasting World

The world of Podcasting is growing, and that may be a problem. It’s great too, of course – we want to encourage as many people to enter our world as possible – but we can’t ignore the growing pains that increasing public awareness introduces. Don’t worry, I’m not going to spout forth about “the renaissance