If your podcast isn’t available on Spotify yet then you’re missing out on a huge amount of potential new listeners.
Despite being relatively new to the podcasting arena, Spotify swiftly rose to second place behind iTunes/Apple Podcasts as the most popular place podcasts are consumed.
According to Libsyn’s official podcast ‘The Feed’, they’re currently accounting for around a 5% slice of the ‘total podcast downloads everywhere’ pie.
With around 140 million active subscribers using the app on a daily basis, it’s no real surprise that the music streaming giant has made so much gain in so little time.
That isn’t its sole selling point though. Spotify presents a great opportunity for podcasters and listeners alike when it comes to the age old question of “where do I listen on Android?” too.
Many podcasters exclude half their potential audience by simply directing everyone to iTunes/Apple Podcasts. It’s good practice to list the most popular directories your show can be found on a ‘Subscribe’ page on your website. And if you can add Spotify to that list, then you’re catering to the needs of anyone who’d like to listen to your show.
So if you want to get your podcast listed in Spotify, how do you go about it?
The exact process actually depends on which media hosting service you’re using.
Instead of submitting your RSS feed directly to Spotify, as you do with most other directories, you go through your media host instead.
We have our top five recommended media hosting services here at The Podcast Host, and you can get into Spotify by using any one of them.
Get Your Podcast on Spotify with Blubrry
Once you’ve confirmed that you meet all of them (you probably do), then it’s a simple case of entering your RSS feed, your home country, and choosing a category that best fits your show.
Then you agree to some T&Cs, enter your name, click Submit, and it’s job done.
You can get a free month with Blubrry when you sign up by using the coupon code podhost
Get Your Podcast on Spotify with Buzzsprout
Buzzsprout are the masters of media hosting simplicity.
Inside your Buzzsprout account, you just need to click ‘iTunes & Directories’ then ‘Submit your podcast to Spotify’.
Enter your show title, Buzzsprout account email, your show’s RSS feed, and confirm that your show doesn’t contain any copyrighted material.
Then hit ‘Submit’ and away you go.
Oh, and if you use our Buzzsprout link to sign up there, then you’ll get a $20 Amazon gift card if you stick around for at least 2 months!
Get Your Podcast on Spotify with Libsyn
Log into your Libsyn account, and on the dashboard, click the ‘Destinations’ tab, then ‘Add New’ then beside Spotify hit ‘Edit’.
A ‘Create New Destination’ form will then pop up.
Select at least one category that best describes your show. Then enter a subtitle, summary, and author name.
You can also set your primary language, and select whether or not your show is explicit.
Once that’s done, enter your name and email, agree to the T&Cs, and hit ‘Save’. That’s your show submitted for review.
You can get a free month with Libsyn when you sign up by using the coupon code podhost
Get Your Podcast on Spotify with Podbean
Inside your Podbean account, go to your settings, then click ‘Social Share’.
In there, you’ll find a ‘Connect to Spotify’ button.
Agree to Spotify’s T&Cs, select the primary country of your podcast, and hit ‘Apply’!
You can get a free month with Podbean when you sign up by using the coupon code podcraft
Get Your Podcast on Spotify with Spreaker
You need to be using a Pro Account on Spreaker to get into Spotify with them.
Once signed up and/or signed in to Spreaker, go to their Distributing your Podcast on Spotify link.
Once you hit ‘Click to Submit’ you’ll be redirected to a simple form following the same theme as the others.
Enter your name, email, and the language of the podcast, then your show will be reviewed by the Spreaker team before being sent over to Spotify.
You must not have any copyrighted material in your podcast in order to be listed in Spotify.
Any music used in any of your episodes must be podsafe.
Spotify doesn’t contact you to let you know when your podcast is now listed there.
Once you’ve submitted, it usually takes between 2-5 days to show up.
You can quickly search the app for your podcast each day until it appears.
It’s good to see how it looks in there too, just to confirm everything is laid out as you want it.
Sharing Your Spotify Links
You can also grab the direct link to your podcast once you’re in there.
You can do this in both the Spotify desktop and mobile apps.
To get your show’s link in the desktop app, click the little ‘more’ button (the circle with 3 dots in it) to the left of the ‘Play’ and ‘Follow’ buttons. Then click ‘Copy Show Link’.
In the mobile app, the ‘more’ button is up in the very top-right corner of the screen. Again, it appears as 3 dots. Click it, then click ‘Share’, and then ‘Copy Link’.
Make It Easy for People
If you want to grow your audience, you’ve got to create the conditions for it to grow.
Try to make your show available everywhere that podcasts can be consumed, and to let people decide for themselves where they want to listen and subscribe.
And providing Spotify as an option for your listeners makes it incredibly easy for them, regardless of what tech they’re using.
It’ll only take you a couple of minutes max to submit your show to Spotify, and the sooner you do that, the sooner you’ve vastly increased your potential audience.
So make that a priority this week, that’s if you’re not already away to do it right now!
Need More Help With Your Podcast?
If you fancy working with us directly for some tailored support, you might want to check out The Podcast Host Academy.
That’s where you’ll get access to our community, live Q&A sessions, video courses, ebooks, and much more.
I’ve mentioned growing your audience a lot here, and that’s actually the purpose of our latest course too. It’s called 30 Days of Audience Growth.
The course is definitely worth a look if you’re interested in boosting those download numbers, and putting measures in place that’ll help bring you steady and sustainable growth for years to come!