How to Get a Podcast on Spotify: At-a-Glance
- If you want to grow an audience around your podcast, you should make it as easy as possible to find, and to listen to.
- That means being available everywhere people are consuming audio.
- Spotify is one of the biggest podcast listening platforms on the planet. It's quick and easy to make your show available there.
- Here, we'll show you how to do it via 3 great podcast hosting services – Buzzsprout, Transistor, and Captivate.
- We'll also show you how to get access to your Spotify stats, and to find out if your audience are secret Miley Cyrus fans.
- Read on for the full guide…
Why Submit Your Podcast to Spotify?
At the time of writing, Spotify is one of the biggest podcast listening platforms on the planet. It accounts for 26.8% of all downloads on podcast hosting platform Buzzsprout, second only to Apple Podcasts. By getting listed in Spotify, your show's going to become available to millions of potential listeners, in over 75 countries
The good news, too, is that it's quick and easy to make your podcast available on Spotify. There are just a few things we need to check in with, first…
Before You Start
There are a few things you need to have in place before you can list your podcast on Spotify.
It might sound obvious, but your podcast already needs to exist. You don't upload content to Spotify – instead, you create your show and publish your episodes via a podcast hosting provider. We'll run through how to put a podcast on Spotify via 3 of our favourite options in just a sec.
You will also need to upload cover art to be listed in Spotify and other directories. Your cover art should be a 1400 x 1400 JPEG and under 500kb in size. Here's our full guide to what makes effective podcast cover art, as well as where to get it.
Need Help Launching Your Podcast?
We'll show you the exact steps, give you a launch schedule & help you along the way.
Once you have all of these things in place, you can tell Spotify about your show, and they can add it to their directory. Here are 4 different ways you can go about it.
A quick heads up, too, that we use affiliate links for some products and services we think you'll find useful. Our hosting provider links here are affiliates because we recommend them all highly. If you decide to buy through one, we'd earn a small commission, though at absolutely no extra cost to yourself!
How to Get a Podcast on Spotify With Buzzsprout
You can start using podcast hosting provider Buzzsprout for free, but you're better to opt for their $12 a month plan. That way, your episodes won't be deleted after 90 days, and you can upload more content, too. If you use our link to sign up to a paid account on Buzzsprout you get a $20 Amazon gift card.
Once you've signed up and created your podcast, you simply need to click the Directories tab, and you'll see all the places you can get listed.
How to Get a Podcast on Spotify With Captivate
Captivate‘s lowest price tier is $17 a month. You can start and run as many podcasts as you like on Captivate. Their payment tiers work by capping the overall number of monthly downloads from all your podcast episodes, combined. For the $17 that number is 12,000 downloads a month. To put things in perspective, here's a guide on ‘typical' download numbers for podcasts.
After signing up and creating your podcast in Captivate, you just need to click ‘Distribution' on the main menu. Again, you'll see a list of places you can submit your podcast to, and Spotify is one of them.
How to Get a Podcast on Spotify With Transistor
Transistor is another top-tier hosting platform. They offer a 14-day free trial, and their lowest-paid tier is $19 a month. They work the same way as Captivate, so you can run as many podcasts as you like. Your overall combined download limit this time would be 10,000 per month.
To get a podcast on Spotify via Transistor, sign up and create your podcast, then look for the ‘Distribution' option in the menu on the left-hand side of the page. There, you'll find all your submission options alongside Spotify themselves.
How to Submit or Claim Your Podcast in Spotify
Another option is to use the dedicated Spotify for Podcasters portal. You can log in with any Spotify user account.
Once you're logged in, you'll find an ‘add or claim your podcast' option when you click on your name.
You then just need to paste in your RSS feed – this is a unique URL for your podcast. You'll find it in your hosting provider dashboard.
If your podcast is already listed in Spotify, you can also use this method to ‘claim' it. This lets you see your show's Spotify stats, demographics, and some other useful info.
When claiming an existing show in Spotify, they'll send an email to the address associated with your podcast hosting account. That'll give you instructions on how to verify and confirm everything.
Spotify Podcast Stats
Once you've claimed your podcast in Spotify, you can despair in the fact you've discovered yet another place to obsessively check stats. Remember, these are only stats from Spotify, and not other listening platforms like Apple Podcasts, Google Podcasts, etc.
You'll even get to see the guilty listening pleasures of your audience in the ‘Artists they're listening to' section. This is based on the most streamed artists of the past 28 days. I had someone called Billy Eyelash as my audience's top pick. I've never heard of them.
There are demographic stats too, which might come in handy for things like sponsorship. You can also look at episode stats to see completion and listener drop-off rates, which can give you a useful sample in identifying segments of your show that hold attention, as well as the bits that have your listener reaching for the skip forwards button.
Sharing Your Spotify Links
You can also grab the direct link to your Spotify podcast listing once you're listed in there.
You can do this in both the Spotify desktop and mobile apps.
To get your show's link in the desktop app, click the little ‘more' button (the circle with 3 dots in it) to the left of the ‘Play' and ‘Follow' buttons. Then click ‘Copy Show Link'.
In the mobile app, the ‘more' button is up in the very top-right corner of the screen. Again, it appears as 3 dots. Click it, then click ‘Share', and then ‘Copy Link'.
Add these links to the subscribe page on your podcast website – make it easy for your listeners to find your show anywhere audio is consumed.
Don't Hang Around
Millions of people are listening to podcasts on Spotify right now. If you've launched your podcast, then you should make being listed there a priority. There are also some other key directories worth spending time submitting to, too, and you'll find a list in the handy guide we've linked to, there.
If you've not started your podcast yet, then our podcast launch course can get you there quickly, with no stone left unturned. In Launch Essentials, Colin walks you through the entire process, from defining your target audience to equipment and software. Take a look and see if it's for you.