If we look at Wikipedia, the definition of “transcription” is the systematic representation of language in written form. It sounds pretty archaic and it goes back to when the first written forms existed. Now, in modern times, transcriptions are mostly associated with transforming audio into text.

Why Would you Want to Transcribe Audio?

The most important reason is you can leverage your content to your advantage. For example, if you have your own podcast and you want to do a blog post based on the show, you can transcribe the show, chunk it into pieces and put it on your blog. Think of the mantra, “produce once – distribute everywhere.” The main advantage of using this approach is saving time!

3 Ways to Repurpose Your Content Using Transcriptions

Email series

These days, any website that has a goal of growing an audience has it’s own email list. This is one of the most efficient ways to get information to your audience.

Now when you produce audio content such as a video log, podcast or an online course – it can be transcribed into smaller pieces. Let’s take a interview podcast as an example: it usually has a predefined format where a host asks a guest questions.

We could have a guest introduction story, business success story and lessons learned from failures. Transcribe only these 3 parts and send them out to your email list 3 times.

This means if you have a weekly podcast, you provide content to your subscribers 3 times instead of once a week. It would also reach your total audience rather than just those who listen to your podcast.

The same strategy could be applied to the blog post as well, increasing the chance of your site be indexed more often by Google or other search engines.

eBooks

With the dawn of Amazon and Kindle, self-publishing is easier than ever.  As a result, the number of books released every year has skyrocketed.

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These days video blogging is pretty popular as well. For instance, someone can record a series about the journey around some southeast Asian country like Vietnam. If that content is popular and useful, why not make a travel guide book out of it? This is where transcriptions can help a lot.

Sure, you cannot make a book just by stitching together voice text, but it’s a lot easier to have it as a draft and just edit it out than punching out 70 to 100 thousand words.

Information Product

This idea can be the most profitable if done right. Though eBooks can be an information product as well, an information product is more in-depth.

Today, information products are a multi-billion dollar market. The purpose is to solve a specific problem that a potential customer has.  For example: “how to run a profitable hamburger restaurant business in Saigon”.  Now the question is, `where do transcriptions come into play here?`

Well, it all comes down to how the information product is produced. One example would be recording interviews with 10 restaurant business owners to transfer the necessary know-how for running successful ventures in that niche. Then transcribing the most relevant parts and packaging it as information product. The cost of transcription can even pay off with a single product sale.

These days there are a lot of transcription services to choose from. It all depends on your needs. For example, CastSource provides transcriptions exclusively tailored for podcasters.  The content is prepared in a HTML format suitable to post in a blog or send it out directly as an email.

We specialize in helping business blogs accelerate their content to their audience. Visit https://castsource.net/ today.

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