In the previous two chapters, we looked at methods for driving action from both blogs and video. One of those actions, referring to our content stack, is to encourage people to listen to our podcast. Say we’ve achieved that. They’re a listener. But, now that they’ve listened, what next? Let’s look at how to drive
YouTube is great for being found & building engagement. But, how do you get viewers to take the next step? Let’s see how to encourage action from YouTube.
This is chapter 6 in my Content Stacking series, all around how to be prolific in your audio, video and text content. Now you know how content creation is going to work. If you’re following the 3-step process we covered in the previous chapter, it’s text first. Then media. Then back to text for the
This is Chapter 5 in my Content Stacking series, on how to be prolific and consistent with blogging, podcasting and video. One of the first questions that springs to mind when thinking ‘stacking’ is: “Alright, I’ve got my content idea – where do I start?” Is it media first, or text? I think it can
How to plan your podcast and re-purpose your content with great scripting
This is Chapter 3 of our Content Stacking series. Find the introduction here. Alright, it’s not sexy, but we need to talk about the structure of your content. By that, I mean how you put together the meat of it, how you organise the topic, and how you guide your listeners through it. This isn’t about
Here, we’ll cover how to figure out what to write, and how to get the most from the topic! That means finding the questions people are searching for, and then creating an answer in the best possible way.
Make regular content more easily, while still keeping the quality sky-high, with this content stacking series.