One of the hats I wear as the Director of The Podcast Host ltd. is that of Podcast Consultant. It's not a term that many people have experience with, and, in fact working as a UK podcast consultant is still pretty rare, despite the huge growth in Podcasting over the past few years. So, let's have a look at what it involves.
Just incase you were looking for it, you can find the more personal ‘About Colin‘ page here.
Podcasting Equipment Consultancy
Once the planning is done, it's time to get into action, and this is where more people quickly grind to a halt. Audio equipment is complicated… It took me years to get my head around it, and I'm still always learning.
I can help you to get started at the right level, and set you up to be able to build upon that as you go. There's no point jumping in with the top end kit right away, but getting the right equipment at the start will make your upgrade path much smoother, and you'll be up there in no time.
Podcast Production Skills
Podcast production is where we separate the women from the girls, and just a little knowledge here can go a long way. It's not hard to produce a really professional sounding podcast, and just one day of podcast consultancy and coaching can set you up with the skills you need to really wow your audience.
Moving on from that, you're starting to look at compression, equalisation and a host of other baffling terms, but all of which combine to deliver a radio-quality broadcast. It doesn't take much, but it's well worth the effort.
Podcast Promotion and Strategy
Once you're established with plan, kit and skills, the next thing is your audience. There's little point in having the slickest production around when no-one's listening. The quality is sure to keep people listening as soon as they find you, but finding you is the trick.
A little time with me on this and we can plan out your promotion path, from directories, to search engines, to partners, to organic marketing techniques. A podcast consultant can make all the difference here and prevent you from languishing in the land of mediocrity. I've seen many a podcast gain a nice, reliable audience, but never quite break through that level into real success.
Want to Work With Me or My Team?
The only way we currently work directly with companies on their podcasting is through our Podcast Host Academy. Myself and my team run live coaching there, alongside our huge range of courses and resources. So, if you want direct help with your show, we'd love to see you join.
Looking for a Keynote Speaker on Podcasting?
If you're looking for an experienced, engaging speaker to contribute to your event, then take a look at my speaking page to see the details and some examples of my work.
Radio, TV or Print Appearances
If you need someone to appear on TV, Radio or print, to discuss podcasting, digital media or tech entrepreneurship, then I'm happy to contribute. Get in touch on twitter at @colinmcgray and we can arrange it.