The Numbers Game

The Numbers everyone pretends to ignore. We’re telling the story, sharing our stats and leading your experiments as we grow a content and a SAAS business.

What is The Numbers Game? | #000

The Numbers Game is a new show all about that game we find ourselves in – growing the numbers – from audience, to traffic, to income. But it’s even more about the story behind the numbers, the people behind the numbers – the engagement, the action, the change you create. This is where it starts […]

A Content Company Origin Story, Lessons & Optin Experiments | #001

In this episode, we start with the origin story of The Podcast Host. If you’re interested to see how a content business begins, then here’s the genesis of this one. The lessons include timescales, testing methods and practical steps. Finally, we fire up the first official Numbers Game experiment. Right now, we’re doing a lot […]

Going All-In, How to Find Funding & A/B Testing To Grow Your Email List | #002

This is Episode 2 of The Numbers Game. We’re still on the back-story, going now from the start of 2015 to the start of 2016. That was the period where everything got a little serious! Story: Turning Full-Time, Finding Funding and Doubling Down on Content First of all this is really when I (Colin) went all-in […]

Future Focussed, Average Email Optin Rates & What to Expect When You Employ | #003

We’re back with Episode 3 of The Numbers Game! This week, we take a look back at everything that made The Podcast Host what is it today. That means doubling down on content, learning new tools, changing our focus for the future and bringing on new employees. Our lesson, this week, is around the time […]

Premium Upgrades, Web Traffic and Setting up an Email Welcome Sequence | #004

Another week, another episode of The Numbers Game! We’re taking a look at the last six months of The Podcast Host right up to today – from the failure of FanFission to the launch of The Podcast Host Academy, it’s fair been an exciting time! We’re also delving into the realms of our (excuse the […]

Creating a SAAS App, Where the Money’s Made & ‘Agency or Employees?’ | #005

It’s Episode 5 of The Numbers Game and this week we’re tying up the background story. The first segment covers the last six months of The Podcast Host, bringing you right up to date on things going on in the company – focusing more on the software development side of things. It’s the turn of income stats […]

New Podcast Ideas, Email Optin Stats & Popup Engagement | #006

Hey, and welcome back to episode 6 of The Numbers Game! We’re finally up-to-date on the back-story, now doing regular weekly updates in our story segment. This week we’re chatting about our new podcast idea. For our data this week we’ll be looking at another of our KPIs: email optin stats. Then, our lesson segment […]

Our Brand New Website, Content Stats & Staying Organised | #007

Welcome to another episode of The Numbers Game! Since our last episode we’ve changed the look of our website with a new template, so our story focuses a lot on that. We also chat in more depth about that for our lesson – talking about the pros and cons of working with a web developer […]

All About the Money: Income Stats & Diversifying Affiliate Earnings | #008

Hey, welcome back to another episode of The Numbers Game…but this week, there’s a twist. We’ve decided to change things up a bit. Rather than have one long episode (usually around 40-50 minutes), we’re splitting it in two. For Part A, we’ll bring you the story, data and lessons sections. Then, the following week, it’ll […]

Popup Optin Results & Content Calendar Tools | #009

Welcome back to another episode of The Numbers Game! Last week, our discussions focused around the income here at The Podcast Host, with our story, data and lessons sections. Now, for the second part, it’s the turn of our experiment section and, of course, your homework! In our experiment, we’re continuing to look at popups! […]