Business of Podcasting

Business planning isn’t the sexiest part of starting a podcast, but it is one of the most important. Set yourself up for success by taking the time to plan your podcast, put some thought into your marketing and create a roadmap for your future.

Content, by its nature, is time-consuming to produce. There’s no reason you can’t do it yourself but, much like running a business, if you spin all the plates you will not be able to grow beyond a certain size. Having a team frees you up to focus on what you do best. So who do

A podcast can be a fantastic marketing tool for your business. Here’s how to get the most from it.

Surveys are a great way to learn what your listeners want and appreciate. Then they’ll spread the word for you.

What makes a brand podcast great? Here are some examples.