Author: Matthew McLean

Structure & Framework of a Highly-Produced Podcast | Podcraft 902

Although there’s no rules in podcasting about how episodes must be structured, we do see some common themes when we look at highly-produced shows. These podcasts tend to have more elements, and the presenter may duck in and out, introducing, getting out the way, then coming back to pass comment on something. This might be compared to a “typical” podcast episode, where you might see the presenter introduce the show, carry out an interview, then close the show. In the highly-produced arena we often see more than one guest per episode, and interviews chopped up into a narrative theme,...

Read More

Creating Highly-Produced Podcasts | Podcraft 901

Whether you’re trying to stand out in an increasingly crowded market, or want to showcase your production skills, making a highly-produced podcast series can be great for building an audience and getting noticed. And by “highly produced” we’re really talking about shows that mix in multiple elements beyond the standard intro-content-outro template. A much used example is obviously Serial, and highly produced podcasts are referred to by some as “NPR-style” or “BBC-style”. The vast majority of highly produced shows come from the independent arena though, and in this season we want to provide you with the tools and knowledge...

Read More

Should I Sponsor a Podcast?

If you run a business, you’ve probably been asked about advertising before. You might’ve heard from people who wanted you to place an ad in a newspaper or magazine, or on the radio, or even on the back of a bus. Many a business has plowed thousands of pounds into those types of traditional advertising and, thanks to a lack of planning, tracking or strategy, lost a fair chunk of money. But what I can tell you is that podcast advertising does work. And, if done correctly, can work really well. So whether you’ve been invited to sponsor a...

Read More

Why Your Business Needs a Podcast

Why Your Business Needs a Podcast is an ebook we’ve made available for you as a free download. If you’re looking at alternative ways to market yourself and your services, then podcasting might just be the perfect medium for you. Download Why Your Business Needs a Podcast In the book, we answer questions like How can podcasting benefit my business? How do I create and publish a podcast? How much time will running a podcast take? How much money will it cost? Introduction to Why Your Business Needs a Podcast Have you recently come to the conclusion that traditional marketing...

Read More

Best Smartphone Lavalier Microphones for Podcasting

Smartphones and lavalier mics are the perfect partnership for simplicity, flexibility, and portability. Nowadays, most people have their phone on them wherever they go. So if you’re using it as a recording device, that’s one less thing to carry around, and one less thing to forget. Lavalier, or “lav” mics (the kind you see used on TV that pin to the presenters’ clothing) are really easy to keep with you at all times too. They take up no more room in your bag or pocket than a set of earbuds. Using lav mics and your phone means a quick...

Read More

How Many Downloads Did We Get on the Front Page of iTunes/Apple Podcasts?

I feel like I should open this article with the public service announcement that it is “for information purposes only”. Podcasters are generally stats geeks, and if that’s you, then you’ll hopefully find this answers a few questions about having a show on the famous “front page of iTunes”. This isn’t an article about how it’s essential to get on the front page yourself, or how it needs to be part of your podcast launch strategy. Unarguably, having your podcast featured anywhere is a good thing. However, nothing is more important than creating a great show for the people...

Read More

What If My Topic Is Dry? | Podcraft 817

The ins and outs of employment law might not sound like the most entertaining topic in the world to most people. But Blackadders Solicitors here in The Podcast Host’s hometown of Dundee are building a dedicated and enthusiastic following around their show Employment Lawyer In Your Pocket. In this episode I’m chatting with one of the show’s presenters, Jack. Business-based podcasts tend to predominantly be digital marketing-style shows, so I wanted to get the perspective of someone who was podcasting about something a bit more tangible. I wanted to find out why they decided to do a podcast, what...

Read More

The Best Podcast Hosting Services: Where to Host your Podcast

Article Index: Blubrry | Buzzsprout | Libsyn | Podbean | Spreaker Where should I host my podcast?  What’s the best podcast hosting site? There’s some one of the most frequently asked questions in this medium, alongside “what shiny mic should I get?” and “why does the sound of my own voice make me want to die?”. Different podcasters have different wants and needs, so there’s no one-size-fits-all answer here. There are a lot of fantastic services out there. Before we dive into the meat of this content though, I just want to make sure I’m not jumping ahead. There are two...

Read More

How to Start a Podcast: Step by Step

So you want to know how to start a podcast? Great stuff! Our ‘Why’, here at The Podcast Host is, “To Spread Life-Changing Audio Programmes.” So, we’re here to help you along the way. In this article we’re going to walk you through every stage of launching your show, from planning to publishing. By the end, you’ll know exactly how to make a podcast, and hopefully be motivated to do it as soon as possible! Let’s do the quick summary, though, to give you an idea. Here’s how to start a podcast: Plan your podcast, from listener, to problem,...

Read More

Introducing the Hostile Worlds Podcast

Here at The Podcast Host we’ve been hard at work recently, creating a new highly-produced podcast. It’s called Hostile Worlds, an it’s an audio drama/space documentary hybrid. If that’s right up your street, or if you just want a taster of how something like that might sound, then here’s a little teaser for you… Podcast: Play in new window | DownloadSubscribe: Android | RSS Join us on a journey to some of the most inhospitable, humbling, and frighteningly beautiful places in the known universe. Hostile Worlds is podcast that helps you explore alien landscapes all from the comfort of...

Read More