Earning from your Podcast
If you're looking to turn pro, we've got a range of resources around how to starting making money from your podcast. From affiliate income to building your own products, learn how to monetise here.
How to Make Money with a Podcast: Monetisation 101
Despite what many claim, it's absolutely possible to make money with a podcast. Plenty of show-runners are making a living doing that, right now. Others are happy to bring in enough to cover their hosting costs, or pay for a takeaway every few weeks. Where else can you get paid to talk about your favourite things, after all?
Whatever your aims are when it comes to podcast monetization, I'm going to cover all of the options in this article, and show you how to make money with your podcast.
Bear in mind, as with nearly any way you can make a living, this is a long game. Those people I mentioned at the start, making a LOT of money? In the vast majority of cases, they've been at this a long time, or they came to podcasting with an established audience already.
Don't let that put you off, though. With the right approach, it's totally possible to start making a bit of income within the first 6 months, and build that to something greater over a year and beyond.
Let's get to it! Read on, or watch the video version below.
What to Have in Place BEFORE Podcast Monetization
I know, I know, you want to get to the cash. But you'll only get there if you think of these first. I had a great chat with the Real Brian around this on Podcraft, episode 501. Here are the 3 big factors we came up with which determine whether you'll be able to make money from your podcast:
- Presentation, Delivery, & Performance
- Building Relationships & Community
Are you being “the best you?” Is your content and your podcast sustainable?
Brian's Profitcast tagline is “Where passion meets profit.” By passion, he means the topic that best resonates with you, and by profit, he means that this also resonates with your listeners. Get the first part right and you will have the opportunity to profit, not just financially, but from relationships and by making a difference in people’s lives.
2. Presentation, Delivery, & Performance
How do you come across when you are behind the microphone? You can have the best topic and message in the world, but if the listener is bored, they either won’t care, or won’t listen.
This doesn’t mean you should act like someone else, but be aware that in audio, your body language is channeled through your voice and your vocal inflections. Audiences are drawn to passion and enthusiasm, so make sure that comes across in your presentation, and always strive to improve your performance.
Remember we've got a course on podcast presentation skills by pro actor, Donald Pirie, inside our Academy.
3. Building Relationships & Community
Brian believes that “if you don’t have time to build a community, then you don’t have time to do a podcast.”
Audiences are galvanised by interactions and conversations, not only with you as the podcast host, but with other listeners who share a passion for your topic. If you have no community and no interactions then it isn’t a conversation, and you are just talking at your audience and not with them.
People want to feel involved, and if you give them that, they will like you all the more for it. They will trust you more, and they will strive to support you.
When Should I Think About Monetising My Podcast?
There's no “typical” example of someone monetising their podcast. It can range from a hobbyist covering their hosting costs, to someone who's now earning enough to actually make podcasting their full time job.
If you have a podcast with a captive audience though, then it should be possible to monetise it on some level.
An “audience” could be anything from five people to five thousand. But there's too many variables in podcasting to put hard numbers on these things. Instead, it's better to look at listener engagement.
So how do you gauge that? Well, if you have more than, say, 10 people get in touch, each week, to tell you how much they enjoyed your latest episode then you've definitely built a captive audience.
To put harder numbers on it, many sponsorship agencies look for 3000 to 5000 listeners, per episode, before they'll take you on. But, if you're doing it yourself, it's perfectly possible to earn a decent sponsorship income once you pass the 1000 to 2000 mark, especially if you have a particularly niche audience. For more on this, of course, check out our podcast sponsorship article.
How to Choose a Method of Podcast Monetization
Firstly, ask yourself what your strengths are.
- a teacher?
- a coach?
- a thought leader?
- a performer?
- a creator?
What kind of podcast do you do?
What is your topic, and who is your audience?
These are all relevant questions to the various podcast monetization options available to you. Once you know where you excel, you'll be much better placed to choose the method that suits you below.
Ways to Make Money with a Podcast
Let's assume you've satisfied the requirements above – you know you're creating something great, and you've thought about your strengths.
There are a few different options available to you. You can try as little or as many of them as you like, though it's arguably better to focus on fewer and do them well rather than spread yourself too thin.
Besides, some of these methods will suit your show and your content much more than others.
1. Creating Courses
If you like to teach others the nuts and bolts of your subject matter, then this could be the method for you.
In this you'll break things down and explain them in a simple way in the form of a full course. This could be in video, audio, or written form, and there are a big range of platforms out there, now, that can help you do it.
2. One on One Coaching
If you’d like to get on Skype calls and talk people through processes, teaching them live, instead of online, then this could work for you. It's an easier start than creating a full course, since you don't have to build anything. All you need is a booking form that can take payment, and schedule a time!
For this, I use Book Like a Boss. It lets you set up times in your calendar, tie that to different types of appointment and manage the whole process really easily.
One problem with sponsorship is that many companies are still fixated on numbers rather than interaction and engagement. You and I know that 500 engaged listeners are far more valuable than 5000 casual listeners.
So, if you’d like to get a sponsor for your show, choose someone that fits with your topic and your audience and approach them with real stories of the engagement you've generated. Explain how well this can turn into conversions for their sponsorship.
Try smaller or local companies, and talk to them about the ways they can benefit by supporting your podcast.
For much more detail on how to set up sponsorship, check out our full article on how to do podcast sponsorship. And if you want to see if from the other side, take a look at the “sponsor” point of view, here: Should I Sponsor a Podcast?
If you're able to find a sponsor that's extremely relevant to your audience and topic, then there's the potential to create a lucrative and valuable partnership for both parties, long term.
Unless you're getting thousands of downloads, or have a hyper-niche topic, sponsorship doesn't pay all that well. You need to ask yourself if what you'd stand to earn is worth potentially interrupting your audience over.
4. Write an eBook
A popular option, this, because a good eBook can be short and sweet, and pretty easy to create if you know your stuff.
You can self publish an eBook on virtually anything. Find something that’s hot in your topic and write about it, but make sure the benefit for the reader is really, really clear. Can you identify a problem and solve it?
Or, take a lead out of Tim Ferriss' book (pun intended…) and write a book that simply summarises the ‘best bits' from your podcast, like Tools of Titans!
5. Sell a Product
Again, think hard about the problems your listeners face. Or better still, set up a survey and ask them. Can you create a product that will make life easier for them?
An example of this is Alitu: the Podcast Maker. We kept hearing that you, our readers, were struggling a lot with podcast editing and production. For some, they could do it, but they didn't have the time. For others, they just weren't interested in learning about normalisation, bitrates, compression, file formats, and on, and on…. Either way, we create a product called Alitu that can a podcast for you. It solves that problem, taking your raw audio and automating a whole lot of the production process, including publishing the final file to the web.
Because we solve that problem directly for readers of this site, and listeners of podcraft, many people sign up and use Alitu: the Podcast Maker every month!
You're 100% in control. Everything is on your own terms, and you'll generally receive the biggest percentage of income generated as compared to all other monetisation methods.
It can be a heavy workload. Creating a product of value will take time and effort. Offering a service also might not be scaleable. Could you handle 100 clients? If that's a concern then you might want to look at building a community instead.
6. Sell a Service
This is a step beyond the coaching we talked about earlier. Instead of teaching them how, you can do it for them, and call it a service!
A classic example is our very own Podcraft Podcast – it's a show which teaches people everything they need to know about how to run a podcast. But, inevitably, there are plenty of people who heard our advice, and realise they just don't have the time or the inclination to do it themselves. So, instead, who do they ask to do it? The person they've just gotten to know on the podcast of course – us! We get a lot of client podcast production work that way.
7. Affiliate Income
Every podcaster talks about the stuff they love, and in a lot of cases, that includes products or services. On Podcraft, we talk about microphones, hosting services, podcasting tools, and a tonne more. That's just because we're interested, and we know our listeners are too.
Now, every time you mention these products, your listeners might be interested in buying them. This is your chance to start earning some affiliate income.
Think of the products or services you love most and see if they have an affiliate programme. If it's on Amazon, then that makes things easy – you can sign up for their affiliate programme in just a few minutes. If your beloved brand does sell on there, though, approach the company directly to request becoming an affiliate partner.
You can take this a step further, and combine it with the other methods too. There's no reason not to create a free (or paid!) course or eBook which have affiliate links in them.
You don't need to create the products or run the services. The income you make isn't quite work-free, but it's lower maintenance for sure.
You don't own or ultimately control these streams. If you begin to rely on them as your main source of income, be aware that they could all be cut off tomorrow.
8. Premium Content
Here's a simple one, sell the podcast itself! You can't sell the whole thing, though, since you need people to listen for free, so they get to like it enough to pay.
To solve that, some podcasters sell their back catalog. For example, keep the most recent 50 episodes free, but to access the older ones, you have to pay.
Other podcasters create extra episodes which are for sale above and beyond their free content.
You created a product that you own 100%. And you create it by doing what you were already doing anyway.
Is it doing you more harm than good, by limiting your free content? If you're in a position to do this, you're also in a position to try any of the other podcast monetisation methods. Is this really the best fit?
9. Sell Yourself as a Podcaster
Are there businesses in your niche who don’t have a podcast already? If you have the expertise, offer to make one for them.
If you're a great host, you can tell a good story, and you have the production chops to make it sound good, then you can generate a really good living that way. In fact, we've written on how to get a job in podcasting before.
In this case, your own podcast acts as a portfolio piece, showing the businesses what you can do.
10. Patreon, Crowdfunding & Donations
This one is well suited to content creator and hobbyist podcasts. If you've built up a loyal listening community, ask them to help support you by pledging a small amount of money to the show on a regular basis. We're written about how to use Patreon in Podcasting here.
The work needed to get donations is the work you're already doing – trying to create a brilliant podcast. That said, you can go a little further and create rewards and incentives to encourage listeners to support you too.
They can be fickle and hard to build any solid foundations around. You're also relying on third party platforms that you don't own or control.
11. Create an Email List
No matter what strategy you choose, make sure you have an email list. Not only do they help strengthen connections and interactions with your audience, they also help supplement each of the monetization methods we’ve mentioned above. I use Convertkit for my email, because it lets you set up automatic sequences really easy, which can help you engage with and teach new subscribers. That's a great way to grow a loyal and action-taking list.
You can see how it all works in our email marketing for podcasters article.
12. Sell Merchandise
A middle ground between selling a product you 100% own, and affiliate or commission sales, is running a merch store on a third party platform.
There are services out there that let you set up your own shop. You add your own designs, logos, or artwork to their products, then they handle the sales and shipping for you.
Many hobby and entertainment podcasters go down this route and sell things like t-shirts, hoodies, stickers, posters, mugs, and phone cases. Find out how to run your own podcast merch store.
It's an “arms length” way of making some money. You just need to promote and link to your merch store and the rest will happen in the background. Monetisation aside, it can also be good for promotion and marketing. You have listeners walking around advertising your podcast.
Commission rates for these services are typically very low. You're unlikely to make much money this way, even if you have a large and engaged audience.
Where Should I Start Earning Money?
Most likely, in the early days, you're going to throw a lot at the wall to see what sticks. And you'll likely end up doing quite a few methods, running a few in parallel.
Here's a common sequence, which can work particularly well for podcasters who are teaching something.
A Common Podcast Monetisation Path:
- affiliate marketing – You can get started really quickly, recommending products and services that your audience might like
- sponsorship – once the affiliate is working, you can use those conversion stats to justify charging sponsors a good rate
- coaching – start this up once your audience knows you well and are willing to pay for your time
- course – eventually, you'll start to see the questions that come up again and again. Build a course to answer them
- product – last, you might build a product to help your coaching and course students to solve their biggest problem
If you're an entertainment or a news podcaster, then you might try some of the other methods, including Patreon and premium content.
Finally, if you want to go much deeper on this, you can see exactly how to set many of these methods up inside our own ’How to Earn from Your Podcast’ course, which is inside our Academy.
When you sign up, you'll also get coaching from us inside our regular live office hours, and access to a bunch of other courses and resources alongside. We'd love to see you in there!
How To Do Podcast Sponsorship
Podcast sponsorship is the most traditional method of monetisation in the medium. But it can take many different forms, and it's not necessarily the right approach for everyone looking to monetise their content.
Here, we'll take a look at the various ways podcast sponsorship can work. We'll also cover how to reach out to potential sponsors – should you decide that running ads is a good fit for your audience, and your content.
If you actually run a business, and have been approached about potentially doing podcast sponsorship, check out Should I Sponsor a Podcast?. That's our guide for all the info you'll need on that front!
Why Podcast Sponsorship?
Just like people have different motivations for podcasting, they also have different motivations for monetising their content.
For one podcaster, the thought of covering their web and hosting costs is enough. Maybe even to have enough left over to treat their other half to a nice meal every couple of months.
For another, it could be an important income stream in their business, where they're actually paying a team of freelancers and assistants to work on their show.
Ultimately, podcast sponsorship is simply a form of the age-old marketing tactic where someone has assembled a crowd, and someone else would like to advertise a product or service to that crowd.
Strength of Podcasting
Most podcasts that “succeed” focus on a certain topic or niche. That means the audiences they build around them generally share a common interest. That could be anything, from losing weight, to breeding gerbils, to collecting stamps, or brewing coffee.
Straight away, this gives podcasting the strength of targeting. Advertising on a podcast isn't like putting up a billboard at the side of a road, where 90% of the folks who see it aren't a company's target audience.
Granted, targeting isn't exclusive to podcasts. Things like trade magazines and blogs can be very niche and targeted, for example. But the other big strength of podcast sponsorship is in the delivery method.
Long form audio content means listeners can spend lots of time listening to a presenter in a very intimate way, and on a regular basis.
This builds a layer of trust and authority. It's much harder to do this in the written word, where blog posts are Googled and skimmed for the one piece of info the reader wanted.
How Podcast Sponsorship Works
At the most basic level, the advertiser pays to have their product or service promoted on one or more podcast episodes.
Commonly, podcasts deliver ads in one of two ways.
‘Host Read' Ads
The most effective way is for the host to talk about the product or service. They'll tend to mention why they recommend it, some examples about how they themselves use it, how they benefit from it, and why the listener would too.
Done well, a host read ad can just be another part of the episode content, as opposed to sounding like an interruption.
‘Radio Style' Ads
An alternative is for a third party to create adverts. This way, the podcaster simply has to play them on their episodes. This is a lot less effective, because the audience listens to hear the thoughts and opinions of the presenter. Having a random Voice-Over interrupting the content to quickly give you a sales pitch can be jarring, and even annoying. Listeners can fast-forward as soon as they hear the change in cadence or background sound.
Placing of Ads
An advert might appear at the very beginning of an episode, the very end, or somewhere in between. These slots are known as:
- Pre-Roll – Before the content starts
- Mid-Roll – during the main content of the episode
- Post-Roll – After the content has finished
Mid-roll is the most desired spot (and thus, the most expensive). Listeners are less likely to skip this content. Post-roll is the least optimal position for an ad, but it's also the cheapest.
How Much Does Podcast Sponsorship Cost?
There's certainly no one-size-fits-all answer here, and lots of variables to consider.
There's what's known as the “CPM model” (or cost per thousand listeners). This is a method of measuring advertising based on audience numbers.
Typically, podcasters stand to earn around $20 per ad, per 1000 downloads, within 30 days of an episode's release.
CPM can work well for podcasts who have download numbers in the thousands. But, many podcasts have much smaller audiences than that.
A smaller audience doesn't make it any less valuable though. In fact, the opposite can be true, the more hyper-targeted it is.
Imagine you ran a podcast about building rockets capable of flying humans to Mars, and you only had one listener – but that listener was Elon Musk. How much do you think you could charge for an ad slot on that show? Basically, you could name your price.
A very niche show with around 200 listeners might charge $150 per episode, whilst a podcast with 5000 listeners based around a much more general topic might struggle to get a better deal than $20 CPM.
The good news is, that if you own your podcast – as most do – then it's entirely up to you what you charge. That doesn't necessarily mean someone will be willing to pay it. However, it does mean that there's no need to run ads if you're unhappy with the amount they offer.
Another model of podcast sponsorship is the affiliate commission route. Here, you run ads in the same manner as above. Instead of being paid per episode, or per 1000 downloads, payment is based on how many people actually buy the product or service.
This is a route many early stage podcasters go down, because it can be difficult to negotiate a good deal when you have a brand new show and fledgling audience.
The downside is that there's no guarantee of any commission at all. On the flip side, there's no cap on what you could potentially earn, if your ads resonate with your audience.
You usually don't need permission to sign up to affiliate schemes either, so you can run ads on your podcast from episode 1 if you want to. That's why we created our Find a Podcast Sponsor section inside The Podcast Host Academy. It's a bank of affiliate programs where you can choose podcast “sponsors”, based on your content, your audience, and which ones are a good fit for both.
You can track sales and commission in various ways. Some use special tracking URLs, others coupon codes – some of which might even offer a discount for your listeners. Ultimately, this will all depend on the particular affiliate scheme you decide to work with.
Some media hosts and agencies can set you up to run ‘dynamic' ads on your podcast. This means that you can earn from running ever-updating radio style ads on all of your episodes.
An argument for this could be that any ‘baked in' ads you ran 100 episodes ago, or 5 years ago, are still being played in your back catalogue, but you're no longer earning from them.
Whilst this is true, the rates in dynamic advertising are so low that's there's really no value there at all. I've seen examples of podcasters earning a whopping two cents (literally, two cents) for an entire month of running dynamic ads.
On top of that, the ads are often irrelevant to your audience, break up your content in a jarring manner, and generally annoy your listeners.
As a sidenote, the fact that non-dynamic, ‘baked-in' ads continue to play in your back catalogue “forever” can be sold as a benefit to potential sponsors. For more on that, check out Should I Sponsor a Podcast?
Downsides of Podcast Sponsorship
Things change the minute there's money involved. And your podcast is no exception.
If you're taking payment from anyone, you have an obligation to them. They're paying you for a service, and you need to deliver and try to keep them happy.
Up until now, if your podcast has been a hobby, you might've been able to miss the odd week if you were too busy, or just didn't feel like hitting record.
That changes when someone has paid to advertise on your show though, especially if those ads are time sensitive.
Additionally, you've a duty to your audience. You've slowly built up a level of trust with them. What if they begin to question whether your latest episode was only released, because you were getting paid to run an ad?
Take this all into consideration before deciding for certain that you want to go down the sponsorship route. Remember too, that if you're looking to earn from your content, but don't like the idea of running ads, then other podcast monetisation avenues are available.
How Do I Find a Sponsor?
There are media ad agencies and podcast hosting platforms who can work with you to help set up a sponsorship agreement for your show. This is the “middleman” approach, which can be easier to get off the ground, but less fruitful in the long run.
Typically, these services will look for a certain level of downloads too. Commonly, this is 5000 US-based downloads per new episode, within the first month of its release.
Most podcasts have significantly lower numbers than this though. We've talked about how having a smaller audience doesn't necessarily make it any less valuable. But if your audience is in the low hundreds, you'll likely be better off seeking out your ideal sponsor and attempting to negotiate a deal with them directly.
For identifying potential sponsors, think of products or services you use that would also improve the lives of your listeners. This is totally topic dependent, but a few of examples might be
- A running podcast where the presenter is using a certain piece of tech to measure her performance.
- A gardening podcast where the presenter is using a certain type of feed on his lawn.
- A show about miniature wargaming where the presenter uses a certain company to buy paints and models.
Either of these podcasters could reach out to the companies behind the products they use, and make a pitch.
Our Should I Sponsor a Podcast? article was designed as a guide for business owners who've been approached about potentially advertising on podcasts. You can use this resource, either as a template for your own pitch, or you can just link them to it directly. It'll answer all the questions they're going to ask about how sponsoring your podcast not only will work – but how it'll benefit them.
Creating a Media Kit
If you decide to actively seek out a sponsor, then it's good practice to create a media kit for your podcast.
A media kit is basically the essential information about sponsoring your show, packaged up in an easy-to-read manner. You might create it as a designed and illustrated PDF, either available on request, or via direct download from your site.
In a media kit, you'll want to include things like:
- Information about your audience. Their needs, wants, and pain points
- The role your podcast plays in your niche or topic
- Download and/or engagement statistics
- Episode pricing & slot availability
- Links to samples of your audio – make it easy for them to hear you
- Some examples of listener reviews you've had
Also, be sure that you make it easy for potential sponsors to contact you. This isn't just relevant to folks seeking a podcast sponsor, but podcasters in general. Create a ‘Contact' page on your website, and in there, list and link to every way in which someone can interact with you.
Podcast Sponsorship: Next Steps
- Planning to approach a business about sponsoring your podcast? Use our Should I Sponsor a Podcast? guide to create your pitch.
- Create a Media Kit for your show. Also consider creating an audio trailer to present your work in a succinct manner.
- Not fully bought into the sponsorship route, but want to explore monetisation? There are other options available.
- Want more help or advice around podcast sponsorship, or access to the “Find a Podcast Sponsor” affiliate bank? Join us in The Podcast Host Academy.
Monetising your Podcast through Affiliate Marketing | S5E02 Podcraft Podcast
Now we're we're into the detail of Series 5, exploring in-depth the range of monetisation methods for podcasting. Today, it's affiliate marketing, and how you can use affiliate deals to monetize your show. Affiliate marketing is a great one to start with, I think, because it really is available to anyone, right away.
Podcast affiliate marketing takes little preparation, no product creation time and you can start out even with a very small audience. If you have a group of listeners that trust you, and you search out products and deals that will benefit them, then you can make money with affiliate marketing right away.
“How?” you may ask! Well, let's find out.
Introduction to affiliate income
You don't necessarily need to sell something to make money in podcasting. If you build trust with your audience, you can refer them to products or services that you use yourself and would recommend. If the audience buys something through an affiliate program you have created, then you will earn a commission fee.
The great thing about affiliate programs is that you can begin to bring in small amounts of money to help cover your costs, even if you have just started out and have a very small audience. In this episode, we are going to show you how.
How can I earn affiliate income?
Generally, any niche will have something you can sell – or in the case of affiliates, recommend, by building it into your show content.
Some examples of how a niche podcast can make money through affiliate links are
- A guitar show, who might recommend equipment, pedals, speakers etc
- A gaming show, who might find a game or a platform with an affiliate deal
- A sports show, who would have access to potentially huge amounts of equipment companies.
- A business show, who could look into the many SAAS companies, books, or software programs out there.
What if I Have an Entertainment Show?
You might think that there's no real products or services that relate to your show, but this is where you need to take a look at your avatar and listener demographic. Who do you make the show for? Who listens? What age or gender are they? Where are they from? What are their hobbies and interests?
Answering some (or all) of these questions will really help you to come up with some great ideas for potential affiliate income. For starters, are there some books or DVDs you could recommend?
Courses or Services as Affiliates
If you haven't created your own training course, you can recommend someone else's through setting up an affiliate program with Udemy. Be careful with this though – if you’re planning to create your own product, better to build trust at this stage, rather than direct your listeners to other gurus before you have something ready. Remember, people will listen to your back episodes so make sure you're not always sending them off somewhere else, if that's a space you plan to sell in yourself in future.
Building Affiliates into your Content
You have the option to talk about a particular product in a review style feature, or you can simply use your affiliate as a sponsor or commercial by mentioning it at the beginning, middle, or end of the show.
Within this episode I mentioned a few affiliate marketing resources, all of which may be useful to you at some point.
- Prettylink, great for easy referring to affiliate links, on your shownotes, website, social media, or elsewher
- Amazon, a first stop for many. Especially when recommending tech, music, books, DVDs, etc. With amazon, use EasyAzon for geo-targeting
- Affiliate Window are someone I've used often. They have a good range, good dashboard, and quite a few sports outlets.
- Commission Junction also have a decent range, but I'm not a huge fan of their system
- Or someone like Skimlinks. They deal with many many providers, make it very easy for you, and convert your links.
Here's what you should do now, to get started in affiliate marketing:
- Find a programme
Google your niche and search for companies who offer affiliate programs. You’ll be surprised at how many businesses, from independent stores to big companies, are running their own.
- Make a deal!
Find someone really suited to your niche and ask if they have a programme.
- Nudge them to set up a program
If you find someone perfect, but they don't have a program, let them know you've got hundreds of people really suited to their product, ready and waiting to buy.
- Help them, if necessary
If it's someone really worthwhile, ask if they'll set up a code for you, and maybe offer a little discount. Tell them you can even help them with tracking!
Need More Monetisation Help?
Remember our Academy is always there to help you, no matter what stage you're at. If you need advice on how to go about your affiliate marketing, or any other monetisation method, then join the Academy. We can help through live support sessions, the community forums and a range of courses and resources. Hopefully see you there!
Image credit: adavidholloway on Flickr
Why Your Business Needs a Podcast
Why Your Business Needs a Podcast is an ebook we've made available for you as a free download.
If you're looking at alternative ways to market yourself and your services, then podcasting might just be the perfect medium for you.
In the book, we answer questions like
- How can podcasting benefit my business?
- How do I create and publish a podcast?
- How much time will running a podcast take?
- How much money will it cost?
Introduction to Why Your Business Needs a Podcast
Have you recently come to the conclusion that traditional marketing techniques are becoming less and less effective for your business?
There’s little doubt that the days of placing adverts in as many places as possible are over. Joe Pulizzi summed this up in his book, Epic Content Marketing, saying, “People don’t care about you, your products, or your services. They care about themselves.”
It’s a sobering claim, and might sound a little harsh. But, in short, we just need to take the old approach:
Shouting from the rooftops about how good you are, what you offer, and why people should do business with you.
And replace it with a new approach:
Using your knowledge and experience to publish free information on a regular basis that people will find useful, helpful & invaluable. In return, they’ll feel gratitude towards you, tell others about you, and come back for more.
This is a new approach to a lot of people, but it’s not a new idea. There are entire books and businesses dedicated to the art of content marketing, and thousands of case studies showing how well it works. If you’re helpful to your target audience, answering their questions and assuaging their fears, then you’ll stand out in your market. You’ll also build loyal customers and fanatical fans that’ll help you do you marketing for you.
So, assuming you’re convinced, let’s think about how you want to release your content to the world…
Need Help Starting Your Podcast?
All of our other books, checklists, and downloadable resources are available inside The Podcast Host Academy.
In there, you'll find guides to launching your own show, growing your audience, creating engaging episodes, recording, editing, and much more.
On top of that, you'll get access to all of our video courses. These are designed to walk you through every aspect of starting and running a podcast, from planning and creating content, to equipment and software.
And you'll have direct access to us, as well as the other podcasters in our community via our forum and regular live Q&A sessions.
It would be great to see you there!
Here's a course that might help
How to Earn with your Podcast
Learn how to begin earning a living from your podcast. This can start with a small affiliate income, a grow to your own products & services. We’ll show you both, plus every method inbetween.Check out the Course
Here's a tool that might help:
Alitu: The Podcast Maker
Alitu is a web app that makes podcasting easy. You upload your raw audio, then Alitu polishes it up, adds your music, helps you edit and publishes the final episode.Check out Alitu