There’s an age old story that media executives teach new and aspiring talent. Like an Old Western folklore, certain details may change but the key theme remains. We know it as The Elevator Scenario. It goes a little something like this. You’ve the opportunity to share an elevator ride with the dream sponsor of your
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If you run a business, you’ve probably been asked about advertising before. You might’ve heard from people who wanted you to place an ad in a newspaper or magazine, or on the radio, or even on the back of a bus. Many a business has plowed thousands of pounds into those types of traditional advertising
Why Your Business Needs a Podcast is an ebook we’ve made available for you as a free download. If you’re looking at alternative ways to market yourself and your services, then podcasting might just be the perfect medium for you. Download Why Your Business Needs a Podcast In the book, we answer questions like How can
This post is sponsored by Podbean, a long-time Podcast hosting company. But, as with all our sponsored content, we don’t do adverts. This is an honest account of the main ways to run premium content, and the methods that we’ve found to be the best. All recommendations would be the same, whether this was sponsored
“It’s fair to say that any competent method of fund-raising will have a dual function of raising both money and profile.” David K Barnes It’s the biggest question in independent audio drama – “how do you make it pay?” There’s lots of different models: pay-per-listen, paid subscription, crowd-funding, advertisements and donations. The key for producers
If you’re a long term reader, you probably know my background is… well… on the ‘varied’ side. That’s putting it kindly. It’s a result of my short attention span and a total intolerance of boredom, I think. Quitting was more of a hobby for me, rather than the last resort most people treat it as.
RINGR is one of a number of companies looking to bring innovative solutions to the podcasting industry, and with the recent launch of the desktop version of their product, it’s one that hopes to revolutionize the broadcasting industry as well. As most successful products are created from a need, RINGR was born in a similar way: the
Over the past year, we’ve been growing the business here in all sorts of ways. As a part of that, The Podcast Host has really ‘grown up’ as a company. We’ve transitioned from what was originally a small lifestyle business for me, into a fully fledged business, with employees, clients, balance sheets and board meetings.
I’m on the train, riding the Pacific Coastliner towards Los Angeles. To many of you, there’s nothing special about that. But, for me, a humble tech startup guy from Scotland, it’s yet another amazing leg of an American podcasting odyssey. The motivation for this trip was Podcast Movement 2015 – one of the only Podcasting
Last time I covered how to use a podcast to promote a product. Today, I’m going to focus strictly on promoting books and music with your podcast. Those are also products, of course, but there are unique challenges with artistic content. There are also unique opportunities. Time Consuming Promotion Over a seven year period, I wrote