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The Podcast Industry in 2016 - latest market research

Podcast Industry Market Research Results

Over the past year, we’ve been growing the business here in all sorts of ways. As a part of that, The Podcast Host has really ‘grown up’ as a company. We’ve transitioned from what was originally a small lifestyle business for me, into a fully fledged business, with employees, clients, balance sheets and board meetings.

Making a Podcast Demo

How to Make a Podcast Demo | Reaching out to Potential Sponsors

There’s an age old story that media executives teach new and aspiring talent. Like an Old Western folklore, certain details may change but the key theme remains. We know it as The Elevator Scenario. It goes a little something like this. You’ve the opportunity to share an elevator ride with the dream sponsor of your

Wooden Overcoats

Wooden Overcoats | Putting the Funn in Funding

“It’s fair to say that any competent method of fund-raising will have a dual function of raising both money and profile.” David K Barnes It’s the biggest question in independent audio drama – “how do you make it pay?” There’s lots of different models: pay-per-listen, paid subscription, crowd-funding, advertisements and donations. The key for producers

A_Podcast_Movement_2015

A Podcast Movement 2015 Review: Sponsorship, Growth, Passion & Going Pro

I’m on the train, riding the Pacific Coastliner towards Los Angeles. To many of you, there’s nothing special about that. But, for me, a humble tech startup guy from Scotland, it’s yet another amazing leg of an American podcasting odyssey. The motivation for this trip was Podcast Movement 2015 – one of the only Podcasting

How to Create a Great & Sellable Online Course

How to Create a Great & Sellable Online Course: Podcast-Powered Teaching

If you’re a long term reader, you probably know my background is… well… on the ‘varied’ side. That’s putting it kindly. It’s a result of my short attention span and a total intolerance of boredom, I think. Quitting was more of a hobby for me, rather than the last resort most people treat it as.