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Let's start growing your audience, and plan towards earning from your show.

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01.

Design for Growth

Your Own Unique Approach

Why should they listen to YOU?

The most important step in growth is giving them a reason to listen. All of your promotion, your marketing, your outreach, is based around your unique approach.

That might be your personality, your approach, your topic, or a range of other things, but it has to be unique in your area. Why listen to YOU, amongst all the other shows out there. Only with that solidly in mind can you make sure your growth efforts are worthwhile.

How to Grow Your Podcast

How to Be Unique

What's your USP? Why should people listen to YOU in particular? Find out about a range of ways to stand out, right here. 

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02.

Setting your Aims

Remember, this depends entirely on both your topic AND your aims. In some niches, an audience of 1000 listeners is big, and can lead to a decent living. In some people, your aims are simply to cover the cost of your hobby.

But yet more podcasters want to go full-time and create a large business around their show. The approach is similar, but the time and effort is different. Let's take a lot at how to grow.

What Scale am I Aiming For?

The next step: figuring out your goals. 

How to Grow Your Podcast

Dealing with Post-Launch Stagnation & Frustration

Once the launch excitement is out of the way, what next? How do you keep that snowball rolling? Read on to find out.

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03.

Some Old-School Marketing

Ask just about any successful podcaster, blogger or YouTuber what they wish they'd know when they started, and you'll often hear:

"I wish I'd started my email list sooner!"

Email is still the best way to reach people directly and to encourage them to take action on something, from listening to buying. Get it started today!

Start Your Email List Now!

Nurture your listeners from subscribers to fans.

How to Grow Your Podcast

Email Marketing for Podcasters

Getting that first listen is just part of your task. Once they're here, how do you get them to stay? Here's some ideas.

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Learn to How to Find Common Keywords

The secret recipe to creating more popular content

Stop guessing what your audience want to hear about, and start finding out for sure through the data. Keyword research is the difference between throwing blind and having a laser-targetted catapult!

Find out what your audience are searching for most, so that you can cover the most popular topics first, and grow your audience fast.

Keyword SEO For Podcasters

SEO for Podcasters

Learn how to find the most 'searched for' keywords in your niche, so that listeners and readers start to think you can read their mind!

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04.

How to Earn from your Show

Not many podcasters started out earning a full living from their show. More often than not it evolved over time.

Perhaps a little affiliate income, then a sponsorship or two, then developing your own product.  The path is yours to choose!

Choose your Method
(& Adapt!)

Start small and grow your income streams.

Podcast Monetisation

Monetisation Methods

This article covers all of the existing monetisation methods, as well as the pros and cons, so you can choose the best for you. 

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How to Earn from your Podcast

This course goes deep on monetisation, taking you step-by-step through the process of setting up and running sponsorship, running a merch store, generating affiliate income, selling your podcasting skills, and much more to come. 

A Course the Might Help

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How to Make Money With Your Podcast

Podcraft Season 5: on Monetisation

A full season of episodes on best ways to monetise.

Podcraft, if you haven't come across it before, is our Podcast all about how to run a great podcast!

Season 5 goes deep on earning a crust from your show, covering a method per episode and giving a bunch of examples to learn from.

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The Money Season

Listen to Podcraft season 5 for a full series of episodes on earning from your show. 

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There are two places that are a common starting point for earning from your show: sponsorship and premium content.

That's probably because both methods are really just selling what you're already making: the show itself! How do you go about it?

Money: First Steps

A couple of places to start in earning

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Or, Learn More About These Topics

Planning & Techniques

Planning & Techniques

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Editing & Production

Editing & Production

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Choosing Equipment

Choosing Equipment

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How to Record a Podcast

How to Record a Podcast

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Growth & Money

Growth & Money

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Publishing & Directories

Publishing & Directories

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