Let’s start growing your audience, and plan towards earning from your show.
01. DESIGN FOR GROWTH
Your Own Unique Approach
Why should they listen to YOU?
The most important step in growth is giving them a reason to listen. All of your promotion, your marketing, your outreach, is based around your unique approach.
That might be your personality, your approach, your topic, or a range of other things, but it has to be unique in your area. Why listen to YOU, amongst all the other shows out there. Only with that solidly in mind can you make sure your growth efforts are worthwhile.
Remember, this depends entirely on both your topic AND your aims. In some niches, an audience of 1000 listeners is big, and can lead to a decent living. In some people, your aims are simply to cover the cost of your hobby.
But yet more podcasters want to go full-time and create a large business around their show. The approach is similar, but the time and effort is different. Let’s take a lot at how to grow.
This course goes deep on monetisation, taking you step-by-step through the process of setting up and running sponsorship, running a merch store, generating affiliate income, selling your podcasting skills, and much more to come.