Every successful podcast has to be unique in some way. If there’s no uniqueness, then there’s no draw. There’s no reason to listen. And with half a million podcasts in Apple Podcasts, you have to give people a reason to listen. Taking on a new podcast, as a listener, is a commitment. Don’t underestimate that.
Category: Planning & Methods for Podcasting
How Do You Make a Business Podcast That Stands Out?
Podcasting has always been a growing medium. Every day, new shows are launched, and there are now well over 600,000 podcasts available in iTunes/Apple Podcasts. The motivations and ambitions of those who get into podcasting vary wildly. But for those prepared to put the time and work in, the rewards can be huge. Business and
Should I Make a Video Podcast?
A few podcasters have asked me whether they should make a video podcast. My answer? Probably not. Let’s dig into why.
Defining Your Podcast’s Audience
You can grow your show and improve your content by defining your podcast’s audience (hint: it’s not “the entire world”). Here’s how.
Podcast Episode Titles | How Should I Name My Episodes?
Your podcast episode titles are vital to the success of your show. Here are some things to consider prior to hitting publish.
Let’s Get Engaged | Encouraging Audience Engagement
When podcasters think of their audience, they think of listens–but they also think of engagement. Audience engagement is how invested your listeners are in your show. Most podcasters think that engagement just comes from “making good content,” but it’s much more nuanced than that. To get your audience engaged, you have to earn their trust
How to Create Your Podcast Avatar
An Avatar is an embodiment of your perfect listener. Learn how they make creating, promoting & growing any podcast 10x more effective!
Common Podcasting Mistakes: What They Are, & How to Avoid Them
Part of podcast culture right now is the common joke that everyone has a podcast. “Podcasts are easy,” people tend to think. “Anyone can make one.” It’s true that podcasting has a low barrier for entry, meaning anyone can finally get their message out without having to worry about the costs of making a film
How to Easily and Effectively Manage Podcast Guest Outreach
This is a guest post by Marina Barayeva, host of Marketing for Creatives. It’s a podcast for creative entrepreneurs and business owners about how to market a small business. Marina is also a portrait photographer based in Beijing, China. Her mission is to inspire people to do what they love and help to grow it as a
Launching Your Podcast with an Episode Zero
What does the term “episode zero” mean in podcasting? And why might you want to create one for your show?