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A Beginners’ Guide to Audiograms

Combine images, audio and text to make your podcast promotion stand out.

Where to Advertise Your Podcast | The Guide to Podcast Advertising

If you can afford to run some paid ads, where’s the best place to spend your money?

How To Run Your Podcast Booth For Events

Here are some tips on convention participation from experienced, confident folks who are good at promoting their work.

How To Make A Podcast Media Kit

Make a media kit to engage listeners, reviewers and sponsors, using some basic journalism concepts!

How to Create a Value Proposition for your Podcast (or any content!)

I’m going out on a limb here to make an assumption: you’re a podcaster, so you don’t like sales. Well, unless you’re the host of the “I Flippin’ Love Sales” Podcast, of course. In which case, I’m sorry. But, if it’s not, then I’m even more sorry to say… every podcaster is a salesperson. It…

How to Make a Mutually Beneficial Podcast Network

If you have multiple podcasts, or you’re friends with other podcasters, you might see the benefit of starting a podcast network. It can be a way to cut down on some costs, do some interesting marketing, and sound more official. But starting a network isn’t quite as easy or beneficial as it may seem. Using…

Why Would Anyone Listen to Your Business Podcast?

In terms of sheer numbers, business podcasts are extreme. Podcasting is already considered a saturated market, and business is probably one of the most saturated genres to date. This doesn’t mean that you shouldn’t start one, though! When planning your podcast, you just need to look at what you’ve got, and then ask yourself, “Why would…

How to Keep Your Listeners Coming Back

Even if you make a great podcast episode, you can’t always be sure that your listeners are going to stay subscribed. This is especially true for podcasters who get momentary spikes in listens. Maybe they had a great interview guest on who helped promote the show, or maybe someone important talked their show up on…

How to Market a Nonfiction Storytelling Podcast

Nonfiction storytelling podcasts are some of the most well-known in the industry: even your grandmother has probably heard of This American Life or Serial. However, when it comes to marketing, there’s hardly any guidance for these types of podcasts. Reader Julie Reynolds Martinez of Gray Area Podcast emailed us on the topic, asking: One thing I’ve never…

My Podcast Interview Guests Don’t Share My Episodes!

One of the big theories behind running an interview podcast is the audience growth aspect. The idea is that each of your guests has their own audience, so when they share out an episode they were interviewed on, a chunk of that audience will listen to it, try out some other episodes, and maybe even…

Info

Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

Check out the Launch Series
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Tool

Here's a tool that might help

Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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