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Business of Podcasting
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building a podcast network Read / Listen
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How to Make a Mutually Beneficial Podcast Network

If you have multiple podcasts, or you’re friends with other podcasters, you might see the benefit of starting a podcast network. It can be a way to cut down on some costs, do some interesting marketing, and sound more official. But starting a network isn’t quite as easy or beneficial as it may seem. Using…

why would anyone listen to your business podcast? Read / Listen
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Why Would Anyone Listen to Your Business Podcast?

In terms of sheer numbers, business podcasts are extreme. Podcasting is already considered a saturated market, and business is probably one of the most saturated genres to date. This doesn’t mean that you shouldn’t start one, though! When planning your podcast, you just need to look at what you’ve got, and then ask yourself, “Why would…

keep listeners coming back Read / Listen
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How to Keep Your Listeners Coming Back

Even if you make a great podcast episode, you can’t always be sure that your listeners are going to stay subscribed. This is especially true for podcasters who get momentary spikes in listens. Maybe they had a great interview guest on who helped promote the show, or maybe someone important talked their show up on…

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How to Market a Nonfiction Storytelling Podcast

Nonfiction storytelling podcasts are some of the most well-known in the industry: even your grandmother has probably heard of This American Life or Serial. However, when it comes to marketing, there’s hardly any guidance for these types of podcasts. Reader Julie Reynolds Martinez of Gray Area Podcast emailed us on the topic, asking: One thing I’ve never…

podcast interview guests don't share my episodes Read / Listen
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My Podcast Interview Guests Don’t Share My Episodes!

One of the big theories behind running an interview podcast is the audience growth aspect. The idea is that each of your guests has their own audience, so when they share out an episode they were interviewed on, a chunk of that audience will listen to it, try out some other episodes, and maybe even…

Podcast Discoverability Survey Read / Listen
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Podcast Discoverability | How Do Listeners *Actually* Find Their Favourite Shows?

The subject of podcast discoverability is a hotly debated one in the medium right now. On the one hand, there are those who claim that there is a discoverability problem in podcasting. They say that listeners struggle to find new content, and that a solution needs to be found to help them seek out their…

audience engagement Read / Listen
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Let’s Get Engaged | Encouraging Audience Engagement

When podcasters think of their audience, they think of listens–but they also think of engagement. Audience engagement is how invested your listeners are in your show. Most podcasters think that engagement just comes from “making good content,” but it’s much more nuanced than that. To get your audience engaged, you have to earn their trust…

make money with a podcast through merch Read / Listen
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Podcast Merch | A Fun Way to Build Community, & Promote Your Show

My water bottle, travel mug, and workspace are all covered in podcast stickers. I love well-made podcast merch–and I don’t think making great podcast merch is difficult if you ask yourself the right questions. Most podcasters who make merch fit into one of two camps: they either slap their logo on a tee shirt and…

How to Grow Your Podcast Read / Listen
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How Do You Grow Your Podcast? Dealing With Post-Launch Stagnation & Frustration

The podcast launch period can be an exciting time. As you work towards publishing that first episode, ticking off tasks on your to-do list, there’s a real sense of progression. The launching podcaster is filled with feelings of hope, optimism, and satisfaction. But there’s a stage most podcasters experience where they go from launching a…

Powtoon Review: Animating Your Podcast Read / Listen
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Powtoon Review: Animating Your Podcast

Do you find it a bit tricky to explain your podcast to your friends, or to sell to new listeners? Sometimes you can have a podcast which is pretty complex, and that’s fine. Writing a bio description might be tricky so you may want to think outside the box about how you sell it. Animating…

Info

Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

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best podcast directories Read
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making your podcast logo Read
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Grow your audience with Facebook Ads Read
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Podcast Promotion Read
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Tool

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Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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