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Promotion

audience engagement Read / Listen
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Let’s Get Engaged | Encouraging Audience Engagement

When podcasters think of their audience, they think of listens–but they also think of engagement. Audience engagement is how invested your listeners are in your show. Most podcasters think that engagement just comes from “making good content,” but it’s much more nuanced than that. To get your audience engaged, you have to earn their trust…

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Less is More: Designing Great Podcast Art

Your podcast’s art is the first thing new listeners see. Here are examples and strategies for engaging podcast art!

podcast merch Read / Listen
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Podcast Merch | A Fun Way to Build Community, & Promote Your Show

My water bottle, travel mug, and workspace are all covered in podcast stickers. I love well-made podcast merch–and I don’t think making great podcast merch is difficult if you ask yourself the right questions. Most podcasters who make merch fit into one of two camps: they either slap their logo on a tee shirt and…

How to Grow Your Podcast Read / Listen
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How Do You Grow Your Podcast? Dealing With Post-Launch Stagnation & Frustration

The podcast launch period can be an exciting time. As you work towards publishing that first episode, ticking off tasks on your to-do list, there’s a real sense of progression. The launching podcaster is filled with feelings of hope, optimism, and satisfaction. But there’s a stage most podcasters experience where they go from launching a…

Powtoon Review: Animating Your Podcast Read / Listen
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Powtoon Review: Animating Your Podcast

Do you find it a bit tricky to explain your podcast to your friends, or to sell to new listeners? Sometimes you can have a podcast which is pretty complex, and that’s fine. Writing a bio description might be tricky so you may want to think outside the box about how you sell it. Animating…

Promote Your Podcast With Instagram Read / Listen
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Promote Your Podcast With Instagram

Despite the fact that a Podcast is something you listen to, one great way of promoting your podcast is through social media. Particularly through pictures. Enter, Instagram! Instagram has become people’s go to destination for pictures – and let’s face it, everybody loves snapping selfies in 2018. In fact, as of last September, the app…

Canva Review: How To Make Your Podcast Cover Art Read / Listen
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How to Make your Podcast Cover Art Using Canva

Despite your podcast being audio, one of the key questions you should be asking yourself when planning to publish, is how it will look online. You’ll no doubt be listing your show in Apple Podcasts, and you’ll certainly want to make it available in as many places as possible. Before you start submitting to podcast…

How To Test Your Audience Read / Listen
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How To Test Your Audience

As a podcaster, it’s important that you understand what your audience like about your show. What makes them subscribe and stay loyal to you? Once you’ve built your community of listeners, it’s time to test your audience. Test Your Audience Testing is an important tool for keeping that audience and also growing it. You may…

Keyword SEO For Podcasters Read / Listen
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Keyword SEO for Podcasters: How to Help More Listeners Find your Show

If you want to build an audience (and who doesn’t?!) one of the most underrated tools out there is a well crafted page of show notes. It’s there, right on the episode page, that you can include those mythical beasts that are Keywords – the magic ingredient that helps your audience to find you. I…

Promo Trailer Header Read / Listen
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Creating a Promo Trailer for Your Podcast

It’s a good idea to create a short promo trailer for your podcast, for a couple of reasons. Firstly, you can embed it on the front page of your website. That way, everyone who lands on your site can get an immediate taster of your content without the need to jump through any hoops. Secondly,…

Info

Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

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keep listeners coming back Read
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Tool

Here's a tool that might help

Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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