Where to Advertise Your Podcast | The Guide to Podcast Advertising
If you can afford to run some paid ads, where’s the best place to spend your money?
How To Run Your Podcast Booth For Events
Here are some tips on convention participation from experienced, confident folks who are good at promoting their work.
How To Make A Podcast Media Kit
Make a media kit to engage listeners, reviewers and sponsors, using some basic journalism concepts!
How to Create a Value Proposition for your Podcast (or any content!)
I’m going out on a limb here to make an assumption: you’re a podcaster, so you don’t like sales. Well, unless you’re the host of the “I Flippin’ Love Sales” Podcast, of course. In which case, I’m sorry. But, if it’s not, then I’m even more sorry to say… every podcaster is a salesperson. It…
How to Make a Mutually Beneficial Podcast Network
If you have multiple podcasts, or you’re friends with other podcasters, you might see the benefit of starting a podcast network. It can be a way to cut down on some costs, do some interesting marketing, and sound more official. But starting a network isn’t quite as easy or beneficial as it may seem. Using…
Why Would Anyone Listen to Your Business Podcast?
In terms of sheer numbers, business podcasts are extreme. Podcasting is already considered a saturated market, and business is probably one of the most saturated genres to date. This doesn’t mean that you shouldn’t start one, though! When planning your podcast, you just need to look at what you’ve got, and then ask yourself, “Why would…
How to Keep Your Listeners Coming Back
Even if you make a great podcast episode, you can’t always be sure that your listeners are going to stay subscribed. This is especially true for podcasters who get momentary spikes in listens. Maybe they had a great interview guest on who helped promote the show, or maybe someone important talked their show up on…
How to Market a Nonfiction Storytelling Podcast
Nonfiction storytelling podcasts are some of the most well-known in the industry: even your grandmother has probably heard of This American Life or Serial. However, when it comes to marketing, there’s hardly any guidance for these types of podcasts. Reader Julie Reynolds Martinez of Gray Area Podcast emailed us on the topic, asking: One thing I’ve never…
My Podcast Interview Guests Don’t Share My Episodes!
One of the big theories behind running an interview podcast is the audience growth aspect. The idea is that each of your guests has their own audience, so when they share out an episode they were interviewed on, a chunk of that audience will listen to it, try out some other episodes, and maybe even…
Let’s Get Engaged | Encouraging Audience Engagement
When podcasters think of their audience, they think of listens–but they also think of engagement. Audience engagement is how invested your listeners are in your show. Most podcasters think that engagement just comes from “making good content,” but it’s much more nuanced than that. To get your audience engaged, you have to earn their trust…
Here's a course that might help
Launch Series: Zero to Live in Simple Steps
Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!Check out the Launch Series
Here's a tool that might help
This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!Check out Buzzsprout