You’ve navigated the murky waters of podcasting equipment, traversed the scorpion infested wastes of Podcast hosting and once arriving at full Podcast-hood, you’ve even withstood the storms that weaken your resolve in the early days. You now have a podcast, live, a few episodes under your belt and you’re raring to create more content.
One of the simplest ways to get your Podcast out to more people’s ears is to take advantage of the many Podcast directories and listening platforms on the market. But, if you’ve ever had a look around, you’ll understand why I’m often asked the question: “Where should I list my podcast?” There’s no shortage of contenders…
To answer the question in an effective way, we need to find out where people are searching. Podcast listeners consume podcasts in a huge range of ways, not all of them as you would think. In this article I’m not going to cover every single option out there – we’re going to apply the Pareto Principle, looking for the top 20% that will give us 80% of the results. We’re all time limited, so you need to know the best podcast directories, the ones that will give you the best results. So, let’s get started – where should I list my podcast?
#1. iTunes/Apple Podcasts
It’s not going away – iTunes is, and always has been, the top platform for Podcasting. Other podcast directories are making inroads, such as the ones we’ll cover below, but iTunes should still be your first stop. On nearly all of my Podcasts, for example, over 50% of all downloads come through either iTunes or the iOS Podcast app. You’ll get an idea of how significant this is when you read below.
iTunes is a Podcasting application, and you must use the app to use the directory both as a listener and a publisher. It is possible to search the directory through the web alone, but to subscribe to a Podcast, or to submit a new one, you need to go into the app.
To submit to iTunes, you can follow the guide I’ve created here: Submit a Podcast to iTunes
Stitcher have been growing in popularity in a huge way recently. In my own download stats, they’re now the number two referrer for most Podcasts, and it’s still growing. When I say number 2, though, that still accounts for around 5% of downloads. So, not a huge number by any means, but would you like to get 5% more listeners for the simple act of listing in Stitcher? Why, yes please!
Stitcher is a mobile app only, so to listen or search you need to have the app on your mobile device, whether phone or tablet. That means that people can find you on the go directly in the app.
To list your Podcast on Stitcher go to the following page, and complete the application: Stitcher Partner Signup.
#3. Google Play Music
Google has had a bit of an on-off relationship with podcast distribution over the years. Fortunately now it looks like they’re here to stay, with the inclusion of podcasts inside the Google Play Music marketplace.
Unfortunately, the option of being listed here isn’t yet available to podcasts outside of North America. They’ve only recently moved out of Beta, but this platform is sure to grow over the next few years.
#4. TuneIn Radio
This is one of my favourite new platforms, an internet radio provider turned Podcaster’s friend. I’ve long used TuneIn radio for general internet radio usage, but recently they announced a new podcasting channel within the app. This is another application based service, allowing people to find and stream your podcasts on-the-go, so it’s a good way to reach new listeners at a time when they’re looking to consume straight away.
Most of this list includes directories which appear within apps, simply because, anecdotally, people tend to search within their Podcasting apps first. But, I have to include one simple directory websites for the sole reason that people are still searching for the term Podcast Directory, and so it’s worth being listed in the top web-based one.
Now, this is a slightly funny one, because the site itself isn’t massively high quality (some spelling errors, not the best design, etc), but recently it’s been coming up tops for a Google search on Podcast Directory. In the olden days it was always Podcast Alley, but it seems to have dropped off the map a little. To list on PodcastDirectory.com just go to this listing page and submit your details.
Being Found Everywhere
There are a plethora of podcast directories out there. The good news is that you don’t have to spend loads of time submitting to every one you find though, as the vast majority of them pull their listings from the iTunes store.
So, not only is iTunes the place where you’ll get the vast majority of your listeners, being listed there also gets you into popular mobile apps like Overcast by default.
Leading podcast media host Libsyn also has great destination tools available so you can effortlessly publish to places like Youtube and Soundcloud when you upload your new episodes. In fact, you’ll be able to get your show listed in Spotify in the near future there too.
Making your show available in as many places as possible means your listeners can decide where they want to listen. Make the top 4 listed here your priority though, and you won’t go far wrong.