Author: Colin Gray

A Gazillion (& Growing!) Great Podcasting Resources

I’m a relentlessly researching geek when it comes to tools, tips, gear and resources. I get unfeasibly excited when I find a little gadget that makes my podcasting life just a little easier, or a checklist that saves me a few minutes every time I record an episode. I swoon just a little bit when I discover a new show about storytelling or a blog about why people get fanatical about this or that. Well, that that is why this epic (and growing more epic by the week…) post exists. I’ve been writing about my favourite finds since early 2016 in Podcast Pointers. It’s a weekly (mostly…) set of short and snappy recommends of the cool things I’ve found in podcasting, audio or audience building. It’s not the first of it’s kind, of course. The first I knew of was Weekend Favs from John Jantsch – a great collection of content marketing tips every week. Tim Ferriss, more recently, has made the format his own, with 5 Bullet Friday – some of the most random, eclectic bits of ‘cool shit’ you’ll find anywhere. Join our Squad of 4000+ Podcasters Our 'Podcast Pointers' newsletter offers 4 or 5 snappy tips on tools, books, kit or anything we're loving right now.My guarantee: you'll love at least 1, every week, or your money back. Wait, it's free! No risk, get involved 🙂 Success! Now check...

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New Podcast Ideas, Email Optin Stats & Popup Engagement | #006

Hey, and welcome back to episode 6 of The Numbers Game! We’re finally up-to-date on the back-story, now doing regular weekly updates in our story segment. This week we’re chatting about our new podcast idea. For our data this week we’ll be looking at another of our KPIs: email optin stats. Then, our lesson segment is all about combining our skills to be unique, and remembering to aim high! Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS We’re also starting up a new experiment based around the question – do popups make your audience less...

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Creating a SAAS App, Where the Money’s Made & ‘Agency or Employees?’ | #005

It’s Episode 5 of The Numbers Game and this week we’re tying up the background story. The first segment covers the last six months of The Podcast Host, bringing you right up to date on things going on in the company – focusing more on the software development side of things. It’s the turn of income stats in analysing our KPIs this week, while our lesson looks at the pros and cons of working with agencies compared to hiring your own staff. In our experiments, we’re continuing with the theme of email optin rates, and finally your homework – try out...

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Premium Upgrades, Web Traffic and Setting up an Email Welcome Sequence | #004

Another week, another episode of The Numbers Game! We’re taking a look at the last six months of The Podcast Host right up to today – from the failure of FanFission to the launch of The Podcast Host Academy, it’s fair been an exciting time! Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS We’re also delving into the realms of our (excuse the techie term) key performance indicators (KPIs), looking at the trends of our web stats. The lessons for this week came down to sharing the load and sticking to your niche, with the...

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Building Your Ground Game & Comitting to Fans | The Scott Barstow Show

In our Podcaster Showcase series, we interview a podcaster who’s finding success with their show. We delve into how they started, how they’ve grown an audience and what they do to get a return on their efforts. The aim is to share experience and learn from anyone that’s making it work! This week, we’re talking to Scott Barstow from The Scott Barstow Show. Give us a written trailer for your show. Why should we listen? I talk with founders of companies on the rise to find out why they’ve abandoned the corporate life to pursue building their own company....

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Future Focussed, Average Email Optin Rates & What to Expect When You Employ | #003

We’re back with Episode 3 of The Numbers Game! This week, we take a look back at everything that made The Podcast Host what is it today. That means doubling down on content, learning new tools, changing our focus for the future and bringing on new employees. Our lesson, this week, is around the time and effort it takes to induct new staff. I’ll give some tips on how to make it easier. Then, in our experiment, we continuing with custom leadmagnets. I found a great article from AppSumo which gave us some brilliant benchmarks and answer the question...

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Recording Podcast Interviews with a Smartphone: Rode SC6 & Smartlav+

Sometimes, you just need it easy. Flexibility is great, sure. Options. Quality. Power. All in their place. But when you just need to get a podcast recorded and time’s a’wastin? Easy is the way. But what happens when easy miraculously co-oincides with quality? With flexibility? Awesome sauce. Right here I want to talk about just that: a super-simple, high-quality, equipment setup for recording podcast interviews. The Rode Smartlav+ lavalier microphone and the SC6 adapter. Want the short story? Skip to the equipment setup. Want the long story: the how and the why? Read on! What is the Rode Smartlav+?...

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Going All-In, How to Find Funding & A/B Testing To Grow Your Email List | #002

This is Episode 2 of The Numbers Game. We’re still on the back-story, going now from the start of 2015 to the start of 2016. That was the period where everything got a little serious! Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Story: Turning Full-Time, Finding Funding and Doubling Down on Content First of all this is really when I (Colin) went all-in on the business. I jumped in full-time during 2015, and took on Matthew in August, our first full-time member of staff. On top of that, I go through the funding that I...

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Creating Great Podcast Shownotes: What Format Should I Follow?

Podcast shownotes are one of those tasks that you KNOW is essential, but you can never bring yourself to love it. After all, you’ve done the fun stuff: planning content, playing with your kit, recording a show. That should be it, right? ‘Fraid not! Here’s a question we got last week to kick us off. Can you advise me on the podcasting website – How should the show notes work? Do I just set them up like a blog? Unsure how this works. Don’t want to set something up only to have to re-do it. The short answer is,...

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Mike Morrison on Epic Repurposing, Tight Topics & Selling Your Own Product Through Podcasting

In the Podcaster Showcase, we interview a podcaster who’s finding success with their show. We delve into how they started, how they’ve grown an audience and what they do to get a return on their efforts. The aim is to share experience and learn from anyone that’s making it work! This week, we’re talking to Mike Morrison from The Membership Guys Podcast. Give us a written trailer for your show. Why should we listen? With a mix of expert interviews and proven, practical tips and advice – The Membership Guys Podcast is THE show for anyone planning, building or trying...

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