Author: Colin Gray

Premium Upgrades, Web Traffic and Setting up an Email Welcome Sequence | #004

Another week, another episode of The Numbers Game! We’re taking a look at the last six months of The Podcast Host right up to today – from the failure of FanFission to the launch of The Podcast Host Academy, it’s fair been an exciting time! http://media.blubrry.com/thepodcasthost/p/content.blubrry.com/thepodcasthost/TNG004-bombing-and-refining-membership-products.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS We’re also delving into the realms of our (excuse the techie term) key performance indicators (KPIs), looking at the trends of our web stats. The lessons for this week came down to sharing the load and sticking to your niche, with the...

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Future Focussed, Average Email Optin Rates & What to Expect When You Employ | #003

We’re back with Episode 3 of The Numbers Game! This week, we take a look back at everything that made The Podcast Host what is it today. That means doubling down on content, learning new tools, changing our focus for the future and bringing on new employees. Our lesson, this week, is around the time and effort it takes to induct new staff. I’ll give some tips on how to make it easier. Then, in our experiment, we continuing with custom leadmagnets. I found a great article from AppSumo which gave us some brilliant benchmarks and answer the question...

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Building Your Ground Game & Comitting to Fans | The Scott Barstow Show

In our Podcaster Showcase series, we interview a podcaster who’s finding success with their show. We delve into how they started, how they’ve grown an audience and what they do to get a return on their efforts. The aim is to share experience and learn from anyone that’s making it work! This week, we’re talking to Scott Barstow from The Scott Barstow Show. Give us a written trailer for your show. Why should we listen? I talk with founders of companies on the rise to find out why they’ve abandoned the corporate life to pursue building their own company....

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Recording Podcast Interviews with a Smartphone: Rode SC6 & Smartlav+

Sometimes, you just need it easy. Flexibility is great, sure. Options. Quality. Power. All in their place. But when you just need to get a podcast recorded and time’s a’wastin? Easy is the way. But what happens when easy miraculously co-oincides with quality? With flexibility? Awesome sauce. Right here I want to talk about just that: a super-simple, high-quality, equipment setup for recording podcast interviews. The Rode Smartlav+ lavalier microphone and the SC6 adapter. Want the short story? Skip to the equipment setup. Want the long story: the how and the why? Read on! What is the Rode Smartlav+?...

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Going All-In, How to Find Funding & A/B Testing To Grow Your Email List | #002

This is Episode 2 of The Numbers Game. We’re still on the back-story, going now from the start of 2015 to the start of 2016. That was the period where everything got a little serious! http://media.blubrry.com/thepodcasthost/p/content.blubrry.com/thepodcasthost/102TNG-b-going-all-in-getting-funding-double-content.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Story: Turning Full-Time, Finding Funding and Doubling Down on Content First of all this is really when I (Colin) went all-in on the business. I jumped in full-time during 2015, and took on Matthew in August, our first full-time member of staff. On top of that, I go through the funding that I...

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Creating Great Podcast Shownotes: What Format Should I Follow?

Podcast shownotes are one of those tasks that you KNOW is essential, but you can never bring yourself to love it. After all, you’ve done the fun stuff: planning content, playing with your kit, recording a show. That should be it, right? ‘Fraid not! Here’s a question we got last week to kick us off. Can you advise me on the podcasting website – How should the show notes work? Do I just set them up like a blog? Unsure how this works. Don’t want to set something up only to have to re-do it. The short answer is,...

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A Content Company Origin Story, Lessons & Optin Experiments | #001

In this episode, we start with the origin story of The Podcast Host. If you’re interested to see how a content business begins, then here’s the genesis of this one. The lessons include timescales, testing methods and practical steps. Finally, we fire up the first official Numbers Game experiment. Right now, we’re doing a lot of work on our email marketing, so it makes sense to start right there. Head down to see what we’re testing and how you can join in. http://media.blubrry.com/thepodcasthost/p/content.blubrry.com/thepodcasthost/101TNG-inception-of-a-content-company.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Story Segment How the Podcast...

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Mike Morrison on Epic Repurposing, Tight Topics & Selling Your Own Product Through Podcasting

In the Podcaster Showcase, we interview a podcaster who’s finding success with their show. We delve into how they started, how they’ve grown an audience and what they do to get a return on their efforts. The aim is to share experience and learn from anyone that’s making it work! This week, we’re talking to Mike Morrison from The Membership Guys Podcast. Give us a written trailer for your show. Why should we listen? With a mix of expert interviews and proven, practical tips and advice – The Membership Guys Podcast is THE show for anyone planning, building or trying...

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What is The Numbers Game? | #000

http://media.blubrry.com/thepodcasthost/p/content.blubrry.com/thepodcasthost/100TNG-introducing-the-numbers-game.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS The Numbers Game is a new show all about that game we find ourselves in – growing the numbers – from audience, to traffic, to income. But it’s even more about the story behind the numbers, the people behind the numbers – the engagement, the action, the change you create. This is where it starts – the first episode of the numbers game. Check out the following videos to get the full detail. Looking forward to the trip! What is the Numbers Game About? Who is The Numbers...

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Stickers, Listener Engagement & Production Processes with Brock Dittus from The Sprocket Podcast

In the Podcaster Showcase, we interview a podcaster who’s finding success with their show. We delve into how they started, how they’ve grown an audience and what they do to get a return on their efforts. The aim is to share experience and learn from anyone that’s making it work! This week, we’re talking to Brock Dittus from The Sprocket Podcast. Give us a written trailer for your show. Why should we listen? If you’re interested in bicycles, we’re talking about them a lot – our content is about 90% bicycle-centric. However, while most bicycle-centric podcasts focus on performance,...

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