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Promotion

How to Create a Value Proposition for your Podcast (or any content!)

I’m going out on a limb here to make an assumption: you’re a podcaster, so you don’t like sales. Well, unless you’re the host of the “I Flippin’ Love Sales” Podcast, of course. In which case, I’m sorry. But, if it’s not, then I’m even more sorry to say… every podcaster is a salesperson. It…

How to Make a Mutually Beneficial Podcast Network

If you have multiple podcasts, or you’re friends with other podcasters, you might see the benefit of starting a podcast network. It can be a way to cut down on some costs, do some interesting marketing, and sound more official. But starting a network isn’t quite as easy or beneficial as it may seem. Using…

Why Would Anyone Listen to Your Business Podcast?

In terms of sheer numbers, business podcasts are extreme. Podcasting is already considered a saturated market, and business is probably one of the most saturated genres to date. This doesn’t mean that you shouldn’t start one, though! When planning your podcast, you just need to look at what you’ve got, and then ask yourself, “Why would…

How to Keep Your Listeners Coming Back

Even if you make a great podcast episode, you can’t always be sure that your listeners are going to stay subscribed. This is especially true for podcasters who get momentary spikes in listens. Maybe they had a great interview guest on who helped promote the show, or maybe someone important talked their show up on…

Podcast Events in 2019 | A Handy Guide

Podcasting has come into its own as an industry, and with that comes a wide array of events. Podcast events are now held all over the world, with different foci depending on the event. We’ve collected a list of all of the podcast events in 2019 for easy reference. The events listed below have all…

How to Market a Nonfiction Storytelling Podcast

Nonfiction storytelling podcasts are some of the most well-known in the industry: even your grandmother has probably heard of This American Life or Serial. However, when it comes to marketing, there’s hardly any guidance for these types of podcasts. Reader Julie Reynolds Martinez of Gray Area Podcast emailed us on the topic, asking: One thing I’ve never…

My Podcast Interview Guests Don’t Share My Episodes!

One of the big theories behind running an interview podcast is the audience growth aspect. The idea is that each of your guests has their own audience, so when they share out an episode they were interviewed on, a chunk of that audience will listen to it, try out some other episodes, and maybe even…

Podcast Discoverability | How Do Listeners *Actually* Find Their Favourite Shows?

The subject of podcast discoverability is a hotly debated one in the medium right now. On the one hand, there are those who claim that there is a discoverability problem in podcasting. They say that listeners struggle to find new content, and that a solution needs to be found to help them seek out their…

Best Podcast Directories: Where to List Your Podcast

You’ve navigated the murky waters of podcasting equipment, traversed the scorpion infested wastes of Podcast hosting and once arriving at full Podcast-hood, you’ve even withstood the storms that weaken your resolve in the early days. You now have a podcast, live, a few episodes under your belt and you’re raring to create more content. What…

Promote Your Podcast: 4 Great Ways to Grow Your Audience

Some say that the only way to truly promote your podcast, and grow your audience, is to make a fantastic show. Most know that it’s not quite that simple. You can make a phenomenal podcast, but there’s no denying it: it’s a saturated market. Sometimes, no matter the quality of your podcast, it takes some…

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Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

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Here's a tool that might help

Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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