On this episode, we're talking niche. That's neeeesh, not nitch, but either way, it's all about getting really specific with your content offering.
Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative agency, but for a particular niche: Accountants.
On this episode you'll learn:
- What is a niche, exactly? And why it's not just an industry
- How to find your own niche, and be an audience magnet
- Can you go too small with a niche?