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Season

11
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Episode

4

How to Find Your Niche & Be an Audience Magnet | The Podcraft Podcast

Hosted by: Colin Gray

Colin has been teaching people how to podcast since 2007. He's worked with Universities, businesses and hobbyists alike. He started The Podcast Host to share his experience and to help as many people as possible get into Podcasting. He runs Podcraft, to spread the art of podcasting, and does the Mountain Bikes Apart podcast whenever he can. Who doesn't like to talk bikes, after all!

On this episode, we're talking niche. That's neeeesh, not nitch, but either way, it's all about getting really specific with your content offering.

Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative agency, but for a particular niche: Accountants.

On this episode you'll learn:

  • What is a niche, exactly? And why it's not just an industry
  • How to find your own niche, and be an audience magnet
  • Can you go too small with a niche?

Resources

The Profitable Firm
The Never Settle Podcast
Alitu – the Podcast Maker app

Discussion:

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Written by:

Colin Gray

Colin has been teaching people how to podcast since 2007. He's worked with Universities, businesses and hobbyists alike. He started The Podcast Host to share his experience and to help as many people as possible get into Podcasting. He runs Podcraft, to spread the art of podcasting, and does the Mountain Bikes Apart podcast whenever he can. Who doesn't like to talk bikes, after all!

August 30th 2018