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Plan & launch
Produce & edit
Grow & monetise

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Grow & Monetise

When your metaphorical podcasting plane is in the air, the real fun can start. So who's up for finding more listeners, and maybe even earning a bit of cash, too?

Step 1

Get more listeners

What podcaster doesn’t want more listeners? A bigger audience leads to more feedback, engagement, and opportunities. When you’ve nailed down the basics, you’re ready to go out there and get more eyes and ears on your content.

Setting expectations

average podcast downloads

What’s a “Good” Number of Downloads?

Worried about whether or not your downloads might be “good enough”? These numbers might pleasantly surprise you.

Promote your podcast

podcast promotion

How to Promote a Podcast

Podcast promotion is tricky. How do you market your show in a way that offers value and actually gets you more listeners? Here are our tips.

Advertise your podcast

advertise your podcast

Where to Advertise Your Podcast

If you can afford to run some paid ads, where’s the best place to spend your money?

Make your podcast discoverable

seo for podcasters

Search Engine Optimization for Podcasters

Who doesn’t want their podcast to be found and enjoyed by more listeners? In this guide, we’ll show you how to up your SEO game, as well as your downloads.

Learn from the folks who are already listening

Growing your podcast with an audience survey

How to Run an Audience Survey

Surveys are a great way to learn what your listeners want and appreciate. You can also learn how they discovered you, and do more of it.

Get on some other shows

get booked as podcast guest

How to Get Booked as a Guest on a Podcast

Guesting on another podcast is a great way to grow your own show. But how can you make it happen?

How to sound your best as a podcast guest

podcast guest tips

How to Be a Great Podcast Interviewee

If you get yourself booked on a few other shows, here’s how you can bring your A-game, give value to their listeners, and leave a lasting impression.

Step 2

Earn a crust

Whether you’re looking to cover your hosting costs and buy the occasional pizza or have dreams of making a living from your show, podcast monetization comes in many shapes and forms. And they all start by earning that first dollar.

Making your podcast media kit

podcast media kit

How to Make a Great Podcasting Media Kit

A podcast media kit is essential if you’d like to work with sponsors, advertisers, or any other partners.

How do podcasts make money?

how to monetize a podcast

How to Make Money From a Podcast

What are all the different ways podcasts make money? Here, you can pick out the ones that appeal to you most.

Best affiliate programs to sign up to

affiliates for podcasters

Best Affiliate Programs for New Podcasters

You can get started with affiliate marketing from your very first episode. All you need are a few good programs to sign up to.

Can you sell podcast episodes?

how to sell podcast episodes

How to Sell Podcast Episodes

Your main podcast might be free, but how about selling some bonus content? Here’s how to do it.

How does podcast sponsorship work?

podcast sponsorship

Podcast Sponsorship – Everything You Need to Know

Sponsorship is the ubiquitous podcast monetization strategy. If you’d like to go down the sponsorship route, here’s how it all works and how to get started.

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