Most aspiring podcasters don't just come up with one single idea for a podcast series. It's a creative medium, after all. Audio has limitless possibilities, and there's also no gatekeepers to tell you what you can and can't put out there. So, instead of just running one podcast, why not two or three? Many podcasters run multiple shows (successfully), so this absolutely can be done. But is it the right move for you? Let's look at the potential rewards and obstacles of deciding whether or not to start multiple podcasts.
Not If You're Just Starting Out
If you've never run a single podcast series before, then there's your starting point – run a single podcast series.
When you launch, it's always surprising how easy a lot of the tasks involved are.
From signing up to a media host, to submitting to iTunes/Apple Podcasts. It's a really easy process (for more on that, see our step by step guide to starting a podcast).
So once you've quickly gone from coming up with an idea, to seeing your show listed in all the podcast directories, you might think to yourself “I'll just set up another one”.
But splitting your time, energy, and focus over two shows (or more) can be a recipe for disaster at this stage.
Learn How to Make One Great Show
The acid test of a podcast isn't in its launch. Anyone can launch a new show.
Once you've launched though, that's when the real work starts.
Grow your Audience with 88 Growth Tactics in 1 Book
Ready every single podcast growth method we know! Quick, actionable tasks that you can tick off and grow your show steadily, every single week.
You need to do this on a consistent basis and be in it for the long haul, if you want your podcast to be successful.
But I Have Two Great Ideas For Podcasts…
Don't we all 🙂
You've three options here then.
- Take on board what I've said here, but launch two new podcasts anyway, and prove me wrong.
- Launch one podcast, and keep the second idea on the back burner for now.
- Combine both topics to make something totally unique.
The third idea here is totally worthy of consideration, especially if one of your potential topics is very broad.
With stuff like this, you obviously need to create a link between the two topics. If you talk about both in isolation, it's essentially just two separate podcasts on the same feed.
But if you did things like comparing teams to Houses, matches to battles, or players to characters, then you begin to carve out a really unique and fun angle for the show. What do these two things have in common, and how can you bring out the best in that?
This can set your podcast apart from the rest in any category. And with new shows being launched every day, the space isn't getting any quieter.
That's just one hypothetical example of what's possible too.
What can you do to stand out with your own podcast ideas?
So Can I Launch a Second Show?
As I've said, podcasting has no gatekeepers, and I'm certainly not trying to be one. You're free to launch as many new shows as you like.
All I'd ask is that you first familiarise yourself with the workflow of running a podcast.
How long does it take you to create episodes and generally manage your show?
Do you have enough free time to double this in the long run?
Can you afford to pay for more web and media hosting?
Consider these things before diving in and launching a second podcast.
You're also totally free to end your original podcast whenever you like.
Maybe you feel you've learned the ropes with one show, and now it's time to move on.
There's the option of going on hiatus with one too – just be sure to tell your listeners exactly what's happening, and keep them informed.
It's even easier to stop doing a podcast than it is to start one though.
Time to Launch That First Show?
I've already mentioned our step by step guide to starting a podcast. That'll walk you through the entire process, from planning to publishing.
Or, if you'd like to work directly with us for some tailored support, you might want to check out The Podcast Host Academy.
That's where you'll get access to our community, live Q&A sessions, video courses, ebooks, and much more.
It would be great to see you there!