Ever thought about broadcasting your podcast live but also keeping it as a podcast as well?
Well you’re in luck, because that’s exactly what we’ll be discussing on this week’s episode of Podcraft. This is the podcast about everything podcasting, from launch to monetization and everything in between.
We’d also like to thank Podbean for once again sponsoring this episode. Podbean is a hosting platform that’s been around for years but in recent months have been creating a lot of new tools to help podcasters do what they do best.
But back to this week’s topic, which came about from another listener question.
Steve Smith asked:
“Over the past 8 years, I have co-hosted 3 different internet radio shows. I have not done one in over a year.
I recently began talking with a colleague about doing a business podcast.
What I need to know is the following:
What is a good podcast streaming service for live broadcasting?
Can we broadcast with 2 hosts in different locations?
Do we need a podcast hosting platform- one that offers a web page and archive storage space?”
Straight away there’s a massive benefit of broadcasting live and that’s the loyal audiene that comes with it. If you manage to get an audience who turn up every week that’s great – they’re the big fans who promote what you do and can interact with them directly.
So, if you want to broadcast live then what platforms do you want to use?
Well there’s two parts to this – there’s the non podcasting specific platforms and the podcsting specific platforms.
The advantages of YouTube Live is that it’s all public – anyone can come along and watch a broadcast of your show. It's not as easy as it used to be with hangouts because you need to set up some encoding software and then send it to YouTube as opposed to just do it on the platform, but there’s plenty of tutorials out there to help you along the way.
Then, to get the audio off that in order to turn it into a podcast then there’s loads of audio to YouTube tools out there. You just have to put the URL of the YouTube video and it’ll give out an MP3 file on the other end.
So that’s one option, but what about Facebook Live?
One bonus Facebook Live has is that it offers easy promotion as well. By putting the broadcast straight into Facebook then your audience can easily share it out and you’re building that community at the same time.
It offers you the option to bring in someone else – which is what Steve mentioned in his question. You can invite watchers of your Facebook Live to become a co-host which would give you that two-heads up view quite easily.
Likewise you can easily download your Live video from your post setting into your computer. From there, all you have to do is put the video into your editing software, pull off the audio track and publish that to your podcast feed.
The one downside of Facebook Live is that it only goes out to your followers which can limit your audience.
And now onto Zoom…
Zoom is entirely public. Anyone can come along and join your Zoom link and interact with the chat box. You can also have the addition of having a co-host as well.
Unlike Facebook and YouTube, it’s not free. It's around $30 a month to get up to 100 attendees, with additional audiences costing a little more.
Other than that, there’s apps like Instagram and Periscope that can stream content live, but we’d argue that Facebook, YouTube and Zoom are the best non-podcast specific tools.
Now we’re going to talk a bit about the podcast specific platforms that can be used for live broadcasting. There’s two here that we want to talk about.
First up is Spreaker. We’ve met their team at events over the last few years and we love the stuff they’re doing.
They’re always listening to what podcasters actually want. You can broadcast live from their app either on your phone, tablet or computer and it’s set up specifically for podcasters.
You can open up the app and record non-live, and it also ties into Skype really easily, as well as making it a live broadcast on your Spreaker page.
It’ll also then pop straight onto your podcast feed afterwards – so you don’t have to go through the process of of downloading your files, as was the case with Facebook and Youtube etc.
It just makes things really simple, as well as giving you the option to cue up music, put in effects and have multiple channels coming in – with great sharing tools to Facebook and Twitter as you broadcast.
Also, because they’re a podcasting company they’re great at providing your stats, so you can see exactly who your audience is and where they’re listening from.
If you’re interested in using Spreaker then we do have our own affiliate link that we’d love for you to use – it’s thepodcasthost.com/Spreaker
The alternative to Spreaker (although we personally advise using Spreaker) is Mixlr – we used this to broadcast an event a couple of years ago.
This is set up particularly for audio live broadcasting and does a lot of the same stuff as the live version of Spreaker. The main thing it’s missing really is the podcast specific tools – like being able to pop the episode straight into your podcast feed.
So, that’s how we go about live broadcasting. Hopefully that answers your question Steve.
Once again, thanks to Podbean for sponsoring this episode of Podcraft.
We’d love to get some more voicemails sent in about your podcasting experiences – head over to our contact page and let us know and we'll be sure to include it in another episode of Podcraft!