There are a range of options available if you'd like to put a podcast on YouTube. One approach is creating micro content, based on your episodes. Another is to create an audiogram, which is artwork and audio combined. A final option is to record video too, and publish the entire video-recorded episode. In this article, we'll help you decide which is best for your podcast, and show you exactly how to get it done.
YouTube is one of the biggest search engines, and one of the most popular websites on the planet. If you're a content creator, it makes sense to publish your stuff on there. It isn't actually a podcast hosting provider though, so how do you put a podcast on YouTube?
First up, there are a few things to consider.
Have You Launched Your Podcast Yet?
Does your podcast already exist? That's the first big important question here.
If not, then the best place to begin is our free, step-by-step guide on how to start a podcast. That'll walk you through the entire process of getting your show up and running.
Topic and content aside though, a key factor behind your podcast is where it actually lives online. A central hub where you create your show, and upload your episodes to. This is where podcast hosting providers come in.
Once you've signed up to a podcast hosting provider, created your show, and uploaded your first episode, then you can think about pushing out your content to other platforms such as YouTube.
Create a Website/Blog for Your Show
Follow our free guide to set up a website to run, grow & monetise your podcast:
Why Can't I Just Use YouTube as My Primary Podcast Hosting Provider?
Simply because it isn't one. You can put a podcast on YouTube, but it can't be your sole podcasting platform. If you uploaded your episodes here, and nowhere else, then you couldn't get your show listed in places like Apple Podcasts, Spotify, Google Podcasts, and the million other places podcasts are consumed.
The bottom line is, if you only published your podcast to YouTube, it wouldn't really be a podcast. It'd just be a YouTube channel.
What Kind of Podcast Content Should I Put on YouTube?
So, you've created your show inside your media hosting account. You're publishing audio episodes and they're being pushed out to places like Apple Podcasts, Spotify, etc.
If you want to add YouTube to the list of places that folks can find your show, then there's a few different options available.
Option 1 – Full Video of Episode
This is where you actually film yourself recording your episodes, and upload the visual content as a YouTube video.
If you're recording locally, you can use a webcam to film the episode. You can also use multiple cameras and mix up the different angles and shots, if you want to get fancy. This is an affiliate link, but check out Manycam if you're looking for a great video tool packed with lots of options and features.
If you're recording with remote guests, many call recorders record video as well as audio too. So you can use this to publish your podcast episodes to YouTube.
Option 2 – Audio With Static Image as ‘Video'
Here, the full episode is published on YouTube, with the visual aspect simply being a static image. Commonly, this will be the podcast's cover art.
If you host your podcast with Libsyn, they give you the ability to link up your podcast hosting with your YouTube account so that your episodes are published on there, in this manner, automatically.
If you're not keen on filming your episodes, but also want something a little more dynamic than a static image, you could try PowerPoint. That would enable you to mix up your images, as well as add in some text here and there.
Another enhanced version of this approach, is what's known as “audiograms”. Audiograms are basically a combination of visual and audio elements, and they can be great for promoting and sharing your podcast. Here's our beginner's guide to audiograms. That'll point you in the direction of how to make your own, and if you like it, you can publish it on YouTube.
Option 3 – Create Micro Content From Your Episodes
This is the best option, for a few different reasons – but also the most time consuming. Few people will sit through entire podcast episodes on YouTube, especially if there's no real visuals, like in option 2. So putting your podcast on YouTube in a more bite-sized and searchable form, can yield much better results.
An example of this could be our own podcast, Podcraft. One of our episodes was all about the best podcast mics on the market. We could take a 1-2min segment from this episode where we discuss why we think the Samson Q2U is the best microphone for podcasting. We could then upload it as a self-contained YouTube vid.
This video will point back to the full episode, and podcast as a whole. But it would work well as stand-alone content that answers one single question, performs well in search, and is very shareable.
Stacking Your Content
If you're already creating content – like a podcast – then trebling your content output doesn't necessarily mean trebling your workload.
Check out our Content Stacking series for tips and advice on how to streamline your written, audio, and video content in a way where they all compliment each other.
Summary: How to Put a Podcast on YouTube
Let's have a look at the key takeaways, then.
- Firstly, your podcast needs to exist primarily somewhere other than YouTube. Here's how to start a podcast, and here's how you upload one and have it in places like Apple Podcasts and Spotify.
- Once your podcast exists in its main audio form, decide on the kind of podcast content you want to put on YouTube.
- Will you film your episodes and upload the video?
- Will you use a static image, audiogram, or slideshow as your video?
- Will you create micro content from your episodes and upload short, shareable clips to YouTube?
Need Any More Help?
Have a look at The Podcast Host Academy, where you'll get access to all of our video courses and tutorials, as well as our weekly live Q&A sessions. We'd love to work with you in there!