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Promotion

Podcasting to Promote a Service: Giving it All Away!

Many people turn to podcasting as a part of their marketing plan to promote a service or product. And it’s no wonder: it’s hugely effective. Let’s find out why. Difficult Ease: A Plethora of Competition In this age of ever-increasing information and technical advancements, is it simultaneously easier and harder than ever to get your product…

How to Promote Your Podcast and Boost Downloads

This article was contributed by Martin Higgins of The Eternities Podcast. If a podcast is never downloaded, does it make a sound? This is the fate we want to avoid, so here are the methods that I’ve personally found most effective in boosting downloads for my own podcast. Please yourself, please your audience Your first audience…

How to Gain & Retain Listeners in a Growing Podcasting World

The world of Podcasting is growing, and that may be a problem. It’s great too, of course – we want to encourage as many people to enter our world as possible – but we can’t ignore the growing pains that increasing public awareness introduces. Don’t worry, I’m not going to spout forth about “the renaissance…

Gaining Exposure for Your Podcast: The How & Why

If you’re taking the time to record a podcast, then presumably you’re hoping that people will listen! We all hope and pray that when we load up our figures at the end of each week we’ll discover we’ve gone viral, but that normally doesn’t happen by itself. It takes a whole lot of work. The…

Building Networks to Grow your Podcasting Audience

This is an article by Richard Bass. Bass is the host of the popular comedy podcast Best Thing From and the UK’s number one independent gaming podcast, The Mature Gamer Podcast. Every Podcaster, at some point in their career, reaches a moment where they’ve finally tweaked their content to a standard they’re happy with, but the audience…

Marketing a Podcast: How to Differentiate Yourself in a Busy Space

Today we’re talking USPs. USP is a business acronym that stands for for Unique Selling Proposition. This refers to how you differentiate yourself from the crowd, and in some Podcasting spaces, you’ll find a big crowd indeed! I’ll let my reader explain though: Well, I’ll preface this with I’m absolutely brand new to podcasting. I’m…

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Here's a course that might help

Podcast Launch Series

Launch Series: Zero to Live in Simple Steps

Our 3-part Launch series is designed to hold your hand through the entire podcast launch process, from planning your show to making it live on the web. For a step-by-step, in-detail, no-jargon guide to getting your show out into the world, start here!

Check out the Launch Series
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Buzzsprout

This is the podcast hosting platform we use to host the majority of our shows. Buzzsprout have a great balance between design, simplicity and features. This is our affiliate link, but we recommend Buzzsprout because we love it, and we're sure you will too!

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